Application Guide
How to Apply for Senior Visual Product Designer, Direct
at Haven Energy
🏢 About Haven Energy
Haven Energy is uniquely positioned at the intersection of climate tech and consumer experience, accelerating solar and storage deployment to build a resilient electric grid. Working here means directly contributing to the clean energy transition while designing products that make renewable energy accessible and trustworthy for homeowners.
About This Role
This Senior Visual Product Designer will own end-to-end design for Haven's homeowner-facing digital products, with a specific focus on revamping havenenergy.com and optimizing the quoting flow—the company's primary lead generator. The role is impactful because it directly drives solar+battery adoption through improved user trust, clarity, and conversion rates.
💡 A Day in the Life
A typical day might involve collaborating with product and engineering teams to iterate on the quoting flow, building and maintaining Figma component libraries, prototyping UI animations to enhance user trust, and analyzing user behavior data to inform design decisions that drive solar project adoption.
🚀 Application Tools
🎯 Who Haven Energy Is Looking For
- Has 6+ years specifically in digital product/visual design with a portfolio showing measurable business outcomes (e.g., increased conversion, reduced drop-off)
- Demonstrates advanced Figma skills including building scalable design systems, production-ready prototypes, and using animation features or LottieFiles
- Has direct experience designing for conversion optimization and user acquisition in a B2C or homeowner-facing context
- Can show examples of revamping website UX to build trust and improve clarity for complex products (like solar/storage)
📝 Tips for Applying to Haven Energy
Tailor your portfolio to highlight 2-3 projects specifically related to conversion optimization, website redesigns, or quoting/purchase flows
Include metrics in your portfolio (e.g., 'increased conversion by X%' or 'reduced drop-off by Y%') that align with Haven's goals
Showcase Figma expertise by linking to or describing a design system or component library you built
Mention any experience with climate tech, energy, or complex B2C products in your resume summary
If you have animation work, include a LottieFiles link or Figma prototype with micro-interactions
✉️ What to Emphasize in Your Cover Letter
['Explain how your design work has directly driven business outcomes like conversion or user acquisition', 'Describe your experience owning design from concept through implementation, especially for homeowner-facing products', 'Highlight specific Figma skills related to design systems and prototyping', "Express passion for Haven's mission of accelerating solar/storage deployment and grid resilience"]
Generate Cover Letter →🔍 Research Before Applying
To stand out, make sure you've researched:
- → Explore havenenergy.com thoroughly—note UX pain points, visual design, and the quoting flow
- → Research Haven's solar+battery offerings and understand the homeowner decision journey
- → Look into the company's mission and recent news about climate-resilient grids
- → Review the team on LinkedIn to understand design and product structure
💬 Prepare for These Interview Topics
Based on this role, you may be asked about:
⚠️ Common Mistakes to Avoid
- Submitting a generic portfolio without conversion optimization or Figma design system examples
- Focusing only on visual aesthetics without discussing measurable outcomes or business impact
- Not demonstrating familiarity with Haven's website or solar/storage context in your application
📅 Application Timeline
This position is open until filled. However, we recommend applying as soon as possible as roles at mission-driven organizations tend to fill quickly.
Typical hiring timeline:
Application Review
1-2 weeks
Initial Screening
Phone call or written assessment
Interviews
1-2 rounds, usually virtual
Offer
Congratulations!