Application Guide

How to Apply for Senior UX Designer:in (f/m/d)

at trawa

🏢 About trawa

trawa is a Berlin-based climate tech startup that uniquely combines AI optimization with renewable energy procurement specifically for SMEs. Unlike generic energy providers, they focus on making green electricity cost-effective through data-driven solutions, offering a mission-driven opportunity to directly combat climate change while working at the intersection of technology and sustainability.

About This Role

As Senior UX Designer at trawa, you'll design the core user experience for their AI-powered platform that helps SMEs analyze electricity consumption, reduce CO₂ emissions, and optimize renewable energy procurement. This role is impactful because you'll translate complex energy data into intuitive interfaces that directly enable businesses to transition to green electricity, contributing to trawa's mission of professionalizing sustainable energy procurement for smaller companies.

💡 A Day in the Life

A typical day involves collaborating with product managers to define requirements for new platform features, conducting user interviews with SME energy managers to understand their procurement challenges, creating wireframes and prototypes for data visualization components, and working closely with engineering teams to implement designs that help businesses optimize their green electricity usage. You'll balance user research sessions with hands-on design work focused on making energy data actionable.

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Interview Prep

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🎯 Who trawa Is Looking For

  • Has 5+ years of UX design experience with a portfolio showcasing complex B2B or data-intensive applications (not just consumer apps)
  • Demonstrates expertise in making technical or industry-specific concepts (like energy procurement metrics) accessible through intuitive design
  • Shows experience designing for platforms where users need to analyze data and make business decisions (energy consumption dashboards, analytics tools)
  • Can point to projects where they collaborated with product and engineering teams to solve business problems through user-centered design

📝 Tips for Applying to trawa

1

Tailor your portfolio to highlight 2-3 projects involving data visualization, B2B platforms, or complex workflow design - specifically explain how you simplified complexity

2

Research Germany's energy market and SME energy procurement challenges to demonstrate industry understanding in your application

3

Prepare a case study showing how you've translated technical concepts into user-friendly interfaces, ideally related to sustainability or analytics

4

Mention specific UX methodologies you'd apply to understand SME energy managers' needs (contextual inquiry, job mapping, etc.)

5

Highlight any experience with sustainability-focused products or climate tech to align with trawa's mission

✉️ What to Emphasize in Your Cover Letter

['Explain how your UX experience specifically prepares you to design for energy procurement complexity and data-intensive applications', "Demonstrate understanding of trawa's dual challenge: making green electricity both accessible and cost-effective for SMEs", "Share a brief example of how you've previously translated complex domain knowledge into intuitive user experiences", 'Express genuine interest in climate tech and how UX design can accelerate the renewable energy transition']

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🔍 Research Before Applying

To stand out, make sure you've researched:

  • → Study Germany's Energiewende (energy transition) policy and how it affects SME electricity procurement
  • → Explore trawa's existing platform (if publicly available) and identify UX opportunities in their current flow
  • → Research common pain points for SMEs managing energy costs and sustainability goals
  • → Understand the competitive landscape of energy tech startups in Germany and Europe

💬 Prepare for These Interview Topics

Based on this role, you may be asked about:

1 Walk us through how you'd approach designing a dashboard for SMEs to compare electricity tariffs and CO₂ impact
2 How would you conduct user research with energy managers who may not be tech-savvy?
3 Describe a time you designed for a complex B2B workflow - what challenges did you face and how did you solve them?
4 How would you balance making energy data comprehensive enough for analysis while keeping the interface simple for busy business owners?
5 What metrics would you track to measure the success of trawa's platform UX, and why?
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⚠️ Common Mistakes to Avoid

  • Submitting a portfolio focused only on consumer apps without B2B or data-intensive examples
  • Failing to demonstrate how you handle complexity in design - this role requires simplifying energy procurement concepts
  • Not showing awareness of sustainability or climate tech context in your application materials

📅 Application Timeline

This position is open until filled. However, we recommend applying as soon as possible as roles at mission-driven organizations tend to fill quickly.

Typical hiring timeline:

1

Application Review

1-2 weeks

2

Initial Screening

Phone call or written assessment

3

Interviews

1-2 rounds, usually virtual

✓

Offer

Congratulations!

Ready to Apply?

Good luck with your application to trawa!

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