Application Guide

How to Apply for Senior Strategy Associate

at Too Good To Go

🏢 About Too Good To Go

Too Good To Go is a mission-driven company fighting food waste through a convenient app that connects users with surplus food from restaurants, cafes, and stores. Its unique 'Magic Bag' concept has saved millions of meals globally, making it an exciting place for those passionate about sustainability and social impact. Working here means contributing directly to a tangible environmental cause while being part of a fast-growing, innovative team.

About This Role

As Senior Strategy Associate, you will support the VP of Strategy in shaping corporate strategy, exploring international expansion, and leading market analysis to identify growth opportunities. This role is impactful because your work directly influences the company's direction and scalability, from M&A to new market entry, helping Too Good To Go expand its reach and reduce food waste on a larger scale.

💡 A Day in the Life

A typical day might start with a stand-up with the strategy team to review progress on market mapping for a potential new country entry. You'd then dive into competitor analysis, preparing a presentation for the VP on emerging trends in food waste tech. After lunch, you might join a cross-functional call with marketing and operations to align on a business case for a new partnership, followed by an afternoon of financial modeling and stakeholder interviews to refine your recommendations.

🚀 Application Tools

Generate Cover Letter

AI-powered, tailored for Too Good To Go

Interview Prep

Practice questions for this role

🎯 Who Too Good To Go Is Looking For

  • A strategic thinker with 3-5 years of experience in strategy consulting, internal strategy, or business development at a high-growth platform business.
  • A self-starter who takes ownership, delivers high-quality work, and thrives in a fast-paced, ambiguous environment.
  • An excellent communicator who can influence and gain buy-in from stakeholders across all levels, both in-person and virtually.
  • A data-driven analyst who enjoys conducting market mapping, competitor analysis, and building business cases for new opportunities.

📝 Tips for Applying to Too Good To Go

1

Tailor your CV to highlight specific strategy projects, especially those involving market expansion, M&A, or growth initiatives.

2

In your cover letter, explicitly connect your experience to Too Good To Go's mission of reducing food waste—show genuine passion for the cause.

3

Quantify your achievements in previous roles (e.g., 'Led market analysis that identified a $10M opportunity').

4

Research Too Good To Go's current markets and recent expansions; mention a specific country or region you think they should enter next.

5

Prepare a brief 1-page 'mini business case' on an expansion opportunity or competitive threat to attach with your application (if allowed).

✉️ What to Emphasize in Your Cover Letter

["Your alignment with the company's mission and how you've contributed to sustainability or social impact in past roles.", 'Specific examples of leading strategy projects, such as market mapping, due diligence, or business case development.', 'Your ability to work cross-functionally and influence stakeholders, especially in a fast-growing company.', 'Your proactive, ownership-driven mindset with examples of delivering high-quality work under tight deadlines.']

Generate Cover Letter →

🔍 Research Before Applying

To stand out, make sure you've researched:

  • → Read Too Good To Go's annual impact report to understand their metrics and recent achievements.
  • → Study their current market presence: which countries they're in, how they entered, and any recent news about expansions.
  • → Analyze competitors like Olio, Karma, or FoodCloud to understand the competitive landscape.
  • → Look up the VP of Strategy's LinkedIn or interviews to understand their priorities and leadership style.

💬 Prepare for These Interview Topics

Based on this role, you may be asked about:

1 Case study: 'How would you evaluate a new country for Too Good To Go's expansion? Walk me through your framework.'
2 Behavioral: 'Tell me about a time you had to gain buy-in from senior stakeholders for a strategic initiative.'
3 Market analysis: 'What trends do you see in the food waste or sustainability space that could impact our business?'
4 M&A scenario: 'How would you approach due diligence for a potential acquisition in the food tech space?'
5 Competitive strategy: 'Who are our biggest competitors and how should we differentiate?'
Practice Interview Questions →

⚠️ Common Mistakes to Avoid

  • Submitting a generic cover letter that doesn't mention food waste or Too Good To Go's specific model.
  • Focusing only on profit-driven strategy without acknowledging the social/environmental mission.
  • Lacking concrete examples of strategy work—vague answers like 'I did market research' without outcomes.
  • Not demonstrating awareness of the scale and pace of a high-growth startup (e.g., expecting slow decision-making).

📅 Application Timeline

This position is open until filled. However, we recommend applying as soon as possible as roles at mission-driven organizations tend to fill quickly.

Typical hiring timeline:

1

Application Review

1-2 weeks

2

Initial Screening

Phone call or written assessment

3

Interviews

1-2 rounds, usually virtual

✓

Offer

Congratulations!

Ready to Apply?

Good luck with your application to Too Good To Go!

← Back to Job Listing Apply Now →