Application Guide

How to Apply for Senior SEA Manager (f/m/x) - remote

at refurbed

🏢 About refurbed

Refurbed is a mission-driven company focused on making high-quality refurbished tech accessible while promoting sustainability. Unlike typical e-commerce platforms, they combine environmental impact with consumer value, offering certified refurbished products with warranties. Working here means contributing directly to reducing electronic waste while being part of a growth-oriented tech company.

About This Role

As Senior SEA Manager, you'll own and scale refurbed's paid search channels across Google Ads and Microsoft Advertising, balancing growth with efficiency targets. You'll lead hands-on campaign execution, contribute to new market launches with feed setup and testing frameworks, and drive automation initiatives. This role directly impacts refurbed's customer acquisition and profitability through data-driven optimization.

💡 A Day in the Life

A typical day involves analyzing performance data from Google Ads, Microsoft Advertising, and other sources to optimize campaigns for efficiency and growth. You might set up automated rules or scripts, refine bid strategies, and collaborate with teams on new market launches, including feed management and testing frameworks. Regular tasks include monitoring KPIs, conducting experiments, and presenting insights to stakeholders to drive data-driven decisions.

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Interview Prep

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🎯 Who refurbed Is Looking For

  • Has 5+ years of hands-on Google Ads and Microsoft Advertising campaign management in e-commerce, with proven experience scaling channels profitably
  • Demonstrates expertise with Google Merchant Center and feed management tools, particularly in multi-market or international contexts
  • Is a data-driven decision maker comfortable analyzing complex datasets from multiple sources to optimize performance marketing
  • Combines strong presentation skills with team collaboration, showing accountability for results while contributing to broader company goals

📝 Tips for Applying to refurbed

1

Quantify your SEA achievements with specific metrics (e.g., 'Increased ROAS by X% while scaling spend by Y%' or 'Reduced CPA by Z% through bid strategy optimization')

2

Highlight experience with feed management tools (GMC specifically mentioned) and automation (scripts, rules, bid strategies) in your resume

3

Mention any experience with new market launches, including feed setup, campaign architecture, or translation workflows

4

Tailor your application to refurbed's sustainability mission—show how your SEA expertise can support both growth and eco-friendly values

5

Prepare examples of how you've balanced efficiency targets with growth, as this is explicitly mentioned in the job description

✉️ What to Emphasize in Your Cover Letter

['Your hands-on experience scaling SEA channels in e-commerce while maintaining efficiency targets', 'Specific examples of using data from multiple sources to drive profitable decisions in performance marketing', "How your skills in automation (scripts, rules, bid strategies) and experimentation align with refurbed's growth needs", "Why refurbed's mission of sustainable tech resonates with you and how your SEA expertise supports it"]

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🔍 Research Before Applying

To stand out, make sure you've researched:

  • → Explore refurbed's product categories and certifications to understand their quality standards and sustainability claims
  • → Review their current SEA presence by searching for refurbished tech keywords and analyzing their ad copy and landing pages
  • → Learn about their market footprint—which countries they operate in and any recent expansion announcements
  • → Understand their brand messaging around sustainability and how it differentiates them from competitors like Back Market

💬 Prepare for These Interview Topics

Based on this role, you may be asked about:

1 Walk us through how you would approach scaling SEA for refurbed's refurbished tech products across multiple markets
2 Describe a time you used data from multiple sources to optimize campaign performance and what the impact was
3 How have you implemented automation (scripts, rules, or bid strategies) to improve efficiency in previous roles?
4 What challenges do you foresee in managing SEA for refurbished products versus new tech, and how would you address them?
5 How would you contribute to a new market launch, specifically regarding feed setup, campaign architecture, and testing?
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⚠️ Common Mistakes to Avoid

  • Applying with generic SEA experience without highlighting e-commerce or feed management specifics
  • Focusing solely on growth metrics without addressing efficiency targets or profitability
  • Neglecting to mention hands-on experience with Google Ads, Microsoft Advertising, or automation tools as required

📅 Application Timeline

This position is open until filled. However, we recommend applying as soon as possible as roles at mission-driven organizations tend to fill quickly.

Typical hiring timeline:

1

Application Review

1-2 weeks

2

Initial Screening

Phone call or written assessment

3

Interviews

1-2 rounds, usually virtual

✓

Offer

Congratulations!

Ready to Apply?

Good luck with your application to refurbed!

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