Application Guide

How to Apply for Senior Sales Development Representative - Nordics

at Workiva

🏢 About Workiva

Workiva is a leader in integrated ESG reporting, helping organizations streamline climate impact and compliance transparency. Their cloud-based platform is at the forefront of sustainability and financial reporting, making it a mission-driven workplace for those passionate about environmental impact. With a rapidly growing SaaS model and remote-first culture, Workiva offers both purpose and flexibility.

About This Role

As a Senior SDR for the Nordics, you are the first point of contact for prospects, hunting for new business and sparking interest in Workiva's platform. You'll collaborate closely with Account Executives to drive pipeline growth, while mentoring junior team members to improve prospecting techniques. This role is critical for expanding Workiva's footprint in the Nordic region, a key market for ESG compliance.

💡 A Day in the Life

A typical day starts with reviewing account intelligence and prioritizing outreach to 20-30 prospects via calls and emails. You'll then join a pipeline review with your Account Executives to align on strategies, followed by a mentoring session with a junior SDR to refine their messaging. After lunch, you might attend a product training or research new leads, ending the day by logging activities in Salesforce.

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Interview Prep

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🎯 Who Workiva Is Looking For

  • A hunter with at least 2-3 years of SDR experience, preferably in SaaS, who thrives on cold-calling and outbound prospecting.
  • Fluent in English and a Nordic language (Swedish, Norwegian, Danish, or Finnish) to effectively communicate with decision-makers in the region.
  • Proven ability to mentor and support junior team members, with a collaborative spirit to work closely with Account Executives.
  • Strong research skills to identify key contacts and account intelligence, and ability to articulate the value of a complex platform like Workiva.

📝 Tips for Applying to Workiva

1

Tailor your resume to highlight outbound prospecting success, especially cold-calling metrics (e.g., conversations, meetings set, pipeline generated).

2

Emphasize any experience with ESG, sustainability, or compliance software in your cover letter or resume, as this shows industry alignment.

3

Showcase mentoring or team leadership examples, even if informal, to demonstrate seniority.

4

Include language proficiency in a Nordic language prominently, as this is a differentiator for the role.

5

In your cover letter, mention familiarity with Workiva's platform or integrated reporting to prove you've done your homework.

✉️ What to Emphasize in Your Cover Letter

['Your hunter mentality and track record of generating pipeline through cold outreach.', 'Specific experience with Nordic markets or language skills that enable you to connect with local prospects.', 'Your ability to mentor junior team members and collaborate with AEs to drive revenue.', "Passion for ESG and sustainability, tying your personal values to Workiva's mission."]

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🔍 Research Before Applying

To stand out, make sure you've researched:

  • → Understand Workiva's platform: how it integrates ESG data with financial reporting, and its key differentiators like Wdata and Wdesk.
  • → Familiarize yourself with the Nordic ESG regulatory landscape (e.g., EU's CSRD, SFDR) and how Workiva helps companies comply.
  • → Look up recent Workiva news, such as partnerships, customer wins, or product updates in the ESG space.
  • → Review the company culture via Glassdoor or LinkedIn to understand their values and team dynamics.

💬 Prepare for These Interview Topics

Based on this role, you may be asked about:

1 Describe your typical prospecting cadence: how do you balance calls, emails, and social outreach?
2 Walk us through a time you mentored a junior SDR—what was your approach and outcome?
3 How do you research and prioritize accounts in a new territory like the Nordics?
4 Explain how you would articulate Workiva's value proposition to a VP of Sustainability or CFO.
5 How do you handle objections from prospects unfamiliar with integrated ESG reporting?
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⚠️ Common Mistakes to Avoid

  • Don't submit a generic application—failing to mention ESG or Nordic-specific experience suggests lack of interest.
  • Avoid exaggerating language skills; if you're not fluent, be honest about your level.
  • Don't overlook the mentoring aspect; this role expects senior-level contributions beyond individual performance.

📅 Application Timeline

This position is open until filled. However, we recommend applying as soon as possible as roles at mission-driven organizations tend to fill quickly.

Typical hiring timeline:

1

Application Review

1-2 weeks

2

Initial Screening

Phone call or written assessment

3

Interviews

1-2 rounds, usually virtual

✓

Offer

Congratulations!

Ready to Apply?

Good luck with your application to Workiva!

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