Application Guide

How to Apply for Senior Revenue Operations Manager

at Forerunner

🏢 About Forerunner

Forerunner is a mission-driven company uniquely focused on providing actionable flood risk data to help communities combat climate change impacts. Unlike generic data analytics firms, they empower specific communities with targeted solutions, making this role impactful beyond typical revenue operations. Working here means contributing directly to climate resilience while applying your operational expertise.

About This Role

This Senior Revenue Operations Manager will own the entire GTM tech stack and data strategy at Forerunner, from CRM implementation to cross-functional KPI design. The role is critical because you'll build the operational foundation that enables the company to scale its climate-focused mission while driving revenue efficiency. You'll directly influence how Forerunner measures success and optimizes its go-to-market approach.

💡 A Day in the Life

A typical day might involve configuring new CRM workflows in Attio, analyzing sales pipeline data to identify bottlenecks, and collaborating with sales and marketing teams on territory optimization. You'd likely spend time building dashboards that track both revenue metrics and customer adoption of flood risk data products, while planning integrations between GTM tools to improve sales efficiency.

🚀 Application Tools

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Interview Prep

Practice questions for this role

🎯 Who Forerunner Is Looking For

  • Has hands-on experience implementing and managing Attio, Salesforce, or similar CRMs specifically within a B2B SaaS environment
  • Demonstrates proficiency with the exact GTM tools mentioned (Outreach, Gong, ZoomInfo) and can discuss integration challenges
  • Shows quantifiable examples of building revenue dashboards that drove business decisions, not just reporting
  • Has led cross-functional projects involving pricing models, territory distribution, or customer health scoring in a startup or scale-up context

📝 Tips for Applying to Forerunner

1

Highlight specific experience with Attio CRM if you have it - this is their preferred system mentioned in the requirements

2

Include metrics in your resume showing how your GTM system improvements increased sales efficiency or revenue (e.g., 'reduced sales cycle by X% through CRM optimization')

3

Research Forerunner's specific flood risk products and mention how you'd approach GTM operations for their climate data solutions

4

Prepare examples of how you've integrated GTM tools (Outreach, Gong, ZoomInfo) into a cohesive stack, not just experience with individual tools

5

Demonstrate understanding of how revenue operations supports mission-driven companies by connecting operational excellence to social impact

✉️ What to Emphasize in Your Cover Letter

['Your hands-on experience with CRM implementation (specifically Attio or Salesforce) and GTM tool integration', 'Examples of building actionable dashboards that drove revenue decisions, not just reported numbers', "How you've managed cross-functional projects involving pricing models or territory distribution", "Why you're specifically interested in applying revenue operations to Forerunner's climate resilience mission"]

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🔍 Research Before Applying

To stand out, make sure you've researched:

  • → Forerunner's specific flood risk products and how they're currently marketed/sold
  • → The climate tech and insurtech landscape to understand their competitive positioning
  • → Recent news about climate-related flooding events to understand the urgency of their mission
  • → Their current tech stack clues from job postings or LinkedIn profiles of current employees

💬 Prepare for These Interview Topics

Based on this role, you may be asked about:

1 Walk me through your experience implementing or migrating to a new CRM system (with emphasis on Attio or Salesforce)
2 How would you design a customer health scoring system for a climate data product like Forerunner's?
3 Describe a time you integrated multiple GTM tools (Outreach, Gong, ZoomInfo) and the challenges you faced
4 What KPIs would you prioritize for measuring GTM success at a mission-driven scale-up like Forerunner?
5 How would you approach building a pricing model calculator for flood risk data products?
Practice Interview Questions →

⚠️ Common Mistakes to Avoid

  • Generic CRM experience without specifics about implementation, administration, or integration
  • Focusing only on reporting without demonstrating how you've used data to drive operational changes
  • Treating this as a generic RevOps role without showing interest in Forerunner's climate mission

📅 Application Timeline

This position is open until filled. However, we recommend applying as soon as possible as roles at mission-driven organizations tend to fill quickly.

Typical hiring timeline:

1

Application Review

1-2 weeks

2

Initial Screening

Phone call or written assessment

3

Interviews

1-2 rounds, usually virtual

✓

Offer

Congratulations!

Ready to Apply?

Good luck with your application to Forerunner!

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