Application Guide

How to Apply for Senior Product Marketing Manager

at Workiva

🏢 About Workiva

Workiva is uniquely positioned at the intersection of finance, sustainability, and regulatory compliance, offering a platform that simplifies integrated ESG reporting for transparent climate impact. As a leader in this emerging space, the company is driving meaningful change for enterprises navigating complex sustainability regulations. Working here means contributing to a mission-driven team that values innovation and cross-functional collaboration.

About This Role

As Senior PMM for Sustainability Management solutions, you will translate complex regulatory and data challenges into clear business value, driving go-to-market strategy for critical ESG capabilities. This role is impactful because you’ll shape how enterprises understand and adopt sustainability reporting, directly influencing corporate transparency and climate action.

💡 A Day in the Life

A typical day might start with a cross-functional standup to align on a new product launch timeline, followed by drafting messaging for a sustainability module based on recent regulatory changes. Afternoon could involve reviewing competitive intelligence with product management and preparing sales enablement materials for an upcoming webinar.

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Interview Prep

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🎯 Who Workiva Is Looking For

  • You have 6+ years in B2B SaaS product marketing, with a proven track record of developing differentiated positioning and messaging for enterprise software.
  • You bring strong experience in go-to-market planning and sales enablement, including launch execution and cross-functional alignment with product, sales, and marketing teams.
  • You have a deep understanding of sustainability, ESG, or regulatory reporting concepts, ideally with experience in climate or compliance-related markets.
  • You are data-driven and skilled at synthesizing market insights to inform product direction and strengthen competitive positioning.

📝 Tips for Applying to Workiva

1

Tailor your resume to highlight specific examples of positioning and messaging work for complex B2B SaaS products, ideally those involving regulatory or data-heavy use cases.

2

In your cover letter, explicitly connect your experience to Workiva’s mission of streamlining ESG reporting – show you understand the regulatory landscape (e.g., SEC climate rule, CSRD).

3

Quantify your impact in previous roles: e.g., 'Led GTM for a new compliance module that drove 30% pipeline growth in 6 months.'

4

Research Workiva’s current sustainability solutions (e.g., Workiva Carbon) and mention how your skills can address specific challenges like integrating financial and ESG data.

5

Prepare a portfolio of your past messaging frameworks or launch plans to share during the interview process.

✉️ What to Emphasize in Your Cover Letter

['Emphasize your passion for sustainability and how it aligns with Workiva’s mission to drive transparent climate impact.', 'Highlight your ability to simplify complex topics (e.g., regulatory compliance) into compelling value propositions for enterprise buyers.', 'Showcase your cross-functional leadership in launching products and enabling sales teams, with concrete examples.', 'Demonstrate knowledge of the ESG reporting market and Workiva’s competitive advantages (e.g., integrated reporting, audit-ready data).']

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🔍 Research Before Applying

To stand out, make sure you've researched:

  • → Familiarize yourself with Workiva’s platform, especially the Sustainability Management suite and Workiva Carbon. Understand how it integrates with financial reporting.
  • → Read recent news or press releases about Workiva’s partnerships (e.g., with CDP or ISSB) and their role in the ESG ecosystem.
  • → Review the competitive landscape: identify key competitors and understand Workiva’s unique value proposition (e.g., connected data, audit trail).
  • → Understand the regulatory context: SEC’s climate disclosure rule, EU CSRD, and ISSB standards – how they drive demand for integrated reporting.

💬 Prepare for These Interview Topics

Based on this role, you may be asked about:

1 How would you differentiate Workiva’s sustainability solutions from competitors like Salesforce Net Zero Cloud or Persefoni?
2 Describe your process for developing messaging for a highly technical or regulatory-driven product. How do you make it accessible?
3 Walk me through a go-to-market launch you led. What was your strategy for sales enablement and cross-functional alignment?
4 How do you stay updated on ESG regulations (e.g., SEC, CSRD) and incorporate them into product marketing?
5 How would you measure the success of a new sustainability product launch? What metrics matter most?
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⚠️ Common Mistakes to Avoid

  • Don’t focus solely on general marketing experience without tying it to B2B SaaS or enterprise software – this role requires specific domain expertise.
  • Avoid vague claims about ‘sustainability passion’ without concrete examples of how you’ve applied it professionally (e.g., previous ESG product work, certifications).
  • Don’t overlook the regulatory aspect – failing to mention or understand key regulations like SEC or CSRD signals lack of preparation.

📅 Application Timeline

This position is open until filled. However, we recommend applying as soon as possible as roles at mission-driven organizations tend to fill quickly.

Typical hiring timeline:

1

Application Review

1-2 weeks

2

Initial Screening

Phone call or written assessment

3

Interviews

1-2 rounds, usually virtual

✓

Offer

Congratulations!

Ready to Apply?

Good luck with your application to Workiva!

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