Senior Product Marketing Manager

• Lead go-to-market strategy and execution for B2B payments technology, financing solutions, and SaaS products for home improvement trades.
• Develop clear, differentiated product positioning and messaging across payments acceptance, financial workflows, and business operations.
• Enable Sales and Account teams with messaging frameworks, pitch decks, competitive positioning, and training materials.
• Define and track KPIs tied to adoption, activation, conversion, retention, and product-led revenue growth.

This role accelerates the adoption of sustainable home solutions by making financing and payments more accessible for homeowners and contractors, contributing to reduced carbon emissions and energy efficiency.

• 7+ years of experience in B2B or B2B2C product marketing, with 4+ years in fintech, merchant services, payments technology, or financial services platforms.
• Strong understanding of merchant services or B2B payments, financing products, and operational needs of home improvement trade businesses.
• Proficiency with product marketing, analytics, and campaign tools.
• Highly analytical with strong storytelling, positioning, and messaging skills.

Compensation: $130,000 - $140,000 annually. Additional perks and culture highlights not specified.

GoodLeap is a technology company providing financing and software for sustainable home solutions like solar panels and energy-efficient HVAC, having facilitated over $30 billion in financing since 2018. It also supports the nonprofit GivePower, which delivers clean water and electricity systems globally.