Application Guide

How to Apply for Senior Product Marketing Manager

at AMPECO

🏢 About AMPECO

AMPECO is accelerating global EV charging infrastructure for a sustainable future, positioning itself at the forefront of the clean energy transition. Unlike generic tech companies, AMPECO offers the unique opportunity to directly impact climate change solutions through B2B software that enables scalable EV charging networks worldwide. Working here means contributing to tangible environmental impact while operating in a specialized, high-growth niche within the IT industry.

About This Role

As Senior Product Marketing Manager at AMPECO, you'll lead positioning and messaging for their EV Charging Management Platform while serving as the strategic bridge between Sales and Product teams. This role is impactful because you'll shape how enterprise clients understand and adopt technology critical to the EV revolution, directly influencing market adoption of sustainable transportation infrastructure. You'll own the complete marketing strategy from competitive intelligence to product launches in a fast-moving agile environment.

💡 A Day in the Life

A typical day might involve analyzing competitor moves in the EV charging software space, collaborating with product managers on upcoming feature messaging, and developing sales enablement materials for the European market. You could spend the afternoon presenting updated positioning frameworks to leadership and planning a product launch campaign for a new API capability, all while staying current with regulatory changes affecting EV infrastructure.

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🎯 Who AMPECO Is Looking For

  • Has 5+ years of B2B product marketing experience specifically in IT/software, with proven ability to translate complex technical features into compelling value propositions for enterprise clients
  • Demonstrates experience managing complete go-to-market processes including budgeting, roadmapping, and cross-functional collaboration in agile environments
  • Possesses exceptional communication skills with comfort presenting to executives, conducting product demos, and creating content that simplifies EV charging platform complexities
  • Shows genuine passion for sustainability/clean tech and understands the unique challenges of marketing B2B solutions in the energy or transportation sectors

📝 Tips for Applying to AMPECO

1

Quantify your B2B product marketing achievements with metrics relevant to AMPECO's space (e.g., 'increased enterprise adoption by X%', 'shortened sales cycles by Y days through improved messaging')

2

Highlight any experience with platform/API products or complex B2B sales cycles, as AMPECO's solution involves technical integration for charging network operators

3

Demonstrate your understanding of the EV charging ecosystem by mentioning specific competitors (ChargePoint, EVBox, etc.) or market challenges in your application materials

4

Show how you've previously bridged product and sales teams - AMPECO specifically mentions this as a key responsibility in their job description

5

Include a brief statement about why sustainable technology matters to you personally, as AMPECO's mission is central to their culture

✉️ What to Emphasize in Your Cover Letter

['Your specific experience marketing B2B software platforms and how it applies to EV charging management systems', 'Examples of successfully positioning complex technical products for enterprise audiences, with measurable results', 'Your approach to gathering competitive intelligence and using it to inform product marketing strategy', "Why AMPECO's sustainability mission resonates with you and how you'd advance it through product marketing"]

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🔍 Research Before Applying

To stand out, make sure you've researched:

  • → AMPECO's specific differentiators in the EV charging management platform market (study their website, case studies, and product documentation)
  • → The competitive landscape including direct competitors (ChargePoint, EVBox) and adjacent players (software platforms for energy management)
  • → Recent developments in Bulgaria's and Europe's EV infrastructure policies and incentives
  • → AMPECO's client types (charging station operators, utilities, fleets) and their distinct needs

💬 Prepare for These Interview Topics

Based on this role, you may be asked about:

1 How would you develop positioning for AMPECO's platform against established competitors like ChargePoint in different geographic markets?
2 Describe your process for creating a go-to-market plan for a new platform feature targeting fleet charging operators
3 How do you balance technical accuracy with simplicity when explaining AMPECO's API capabilities to non-technical enterprise buyers?
4 What metrics would you track to measure the success of product marketing initiatives for a B2B platform like AMPECO's?
5 How would you collaborate with product management to influence the roadmap based on market intelligence you've gathered?
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⚠️ Common Mistakes to Avoid

  • Applying with generic marketing experience without highlighting B2B software/platform expertise
  • Failing to demonstrate understanding of AMPECO's specific product and market position in the EV charging ecosystem
  • Presenting yourself as purely a marketer without showing ability to collaborate deeply with product and sales teams

📅 Application Timeline

This position is open until filled. However, we recommend applying as soon as possible as roles at mission-driven organizations tend to fill quickly.

Typical hiring timeline:

1

Application Review

1-2 weeks

2

Initial Screening

Phone call or written assessment

3

Interviews

1-2 rounds, usually virtual

✓

Offer

Congratulations!

Ready to Apply?

Good luck with your application to AMPECO!

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