Application Guide

How to Apply for Senior Product Marketing Manager

at Amber Electric

🏢 About Amber Electric

Amber Electric is revolutionizing energy consumption in Australia by connecting consumers directly to wholesale electricity prices through smart technology. Unlike traditional utilities, they empower customers to save money while supporting renewable energy adoption through dynamic pricing. Working here means contributing to a sustainable energy future while being part of a remote-first, tech-driven company that's disrupting a traditional industry.

About This Role

This Senior Product Marketing Manager role serves as the strategic bridge between product development, marketing, and customer insights at Amber Electric. You'll be responsible for translating complex energy technology into compelling market strategies that drive adoption across D2C and B2B2C channels. Your work will directly impact how Australians understand and engage with dynamic pricing and green energy solutions.

💡 A Day in the Life

A typical day might involve analyzing customer segmentation data to inform a new marketing campaign, collaborating with Product Managers on feature launch timelines, and developing SEO-optimized content for the marketing website. You'd likely spend time coordinating with different teams to ensure marketing resources meet their specific needs while maintaining consistent messaging about Amber's value proposition.

🚀 Application Tools

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Interview Prep

Practice questions for this role

🎯 Who Amber Electric Is Looking For

  • Has 5+ years in product marketing with specific experience in subscription models or consumer tech, ideally in energy, fintech, or SaaS
  • Demonstrates measurable success launching products in competitive markets with clear business outcomes (e.g., specific metrics on adoption rates, revenue growth, or market share)
  • Combines strong financial acumen (can discuss P&L impact of marketing decisions) with exceptional storytelling across written, visual, and verbal mediums
  • Is data-driven but customer-obsessed, able to translate market research into actionable strategies for a complex product like dynamic energy pricing

📝 Tips for Applying to Amber Electric

1

Quantify your product launch successes with specific metrics relevant to subscription businesses (e.g., 'increased trial-to-paid conversion by X%' or 'reduced customer acquisition cost by Y%')

2

Show understanding of Amber's unique value proposition by referencing specific features like their wholesale price access or smart tech integrations in your application

3

Demonstrate experience with multi-channel marketing by mentioning specific resources you've developed for different teams (D2C, B2B2C, Operations)

4

Include examples of how you've brought customer perspective to business decisions in previous roles, particularly for complex or technical products

5

Highlight any experience with SEO-driven content strategies for marketing websites, as this is explicitly mentioned in the responsibilities

✉️ What to Emphasize in Your Cover Letter

['Your experience translating technical products into compelling market narratives, specifically for subscription or consumer tech businesses', "Examples of how you've acted as 'connective tissue' between teams to bring customer insights into product and business decisions", 'Demonstrated impact on business outcomes through product marketing, with quantifiable results from previous roles', "Your understanding of Amber's mission and how your skills would advance their goal of making green energy accessible and profitable for consumers"]

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🔍 Research Before Applying

To stand out, make sure you've researched:

  • → Amber's specific product offerings and technology stack - understand how their dynamic pricing works and what smart tech integrations they offer
  • → The Australian energy market landscape, including competitors, regulations, and consumer attitudes toward green energy
  • → Amber's recent feature launches and marketing campaigns to understand their current positioning and messaging
  • → Their B2B2C partnerships and how they differ from their direct-to-consumer approach

💬 Prepare for These Interview Topics

Based on this role, you may be asked about:

1 How would you develop a go-to-market strategy for a new feature that helps customers optimize energy usage during peak pricing periods?
2 Describe your approach to customer segmentation for a product with both D2C and B2B2C distribution channels
3 How would you measure the success of marketing resources developed for different internal teams (D2C, B2B2C, Operations)?
4 What SEO and content strategies would you implement for Amber's marketing website to educate consumers about dynamic pricing?
5 How have you used market research to influence product roadmap decisions in previous roles, particularly for technical products?
Practice Interview Questions →

⚠️ Common Mistakes to Avoid

  • Applying with generic product marketing experience without demonstrating understanding of subscription models or consumer tech specifics
  • Failing to show how marketing decisions drive business outcomes - avoid focusing only on creative aspects without connecting to P&L impact
  • Not addressing the multi-channel aspect of the role (D2C, B2B2C, Operations) in your application materials

📅 Application Timeline

This position is open until filled. However, we recommend applying as soon as possible as roles at mission-driven organizations tend to fill quickly.

Typical hiring timeline:

1

Application Review

1-2 weeks

2

Initial Screening

Phone call or written assessment

3

Interviews

1-2 rounds, usually virtual

✓

Offer

Congratulations!

Ready to Apply?

Good luck with your application to Amber Electric!

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