Application Guide

How to Apply for Senior PR Manager

at Too Good To Go

🏢 About Too Good To Go

Too Good To Go is a mission-driven tech company tackling the global issue of food waste through a convenient app that connects users with surplus food from local businesses. Its unique blend of environmental impact, rapid growth, and innovative culture makes it an exciting place to work for those passionate about sustainability and scaling purpose-driven brands.

About This Role

As Senior PR Manager for North America, you'll craft and execute a bold PR strategy that positions Too Good To Go as a cultural force in the fight against food waste. This role is high-impact, requiring you to build media relationships, integrate digital-native tactics, and measure PR's direct contribution to user acquisition and brand growth.

💡 A Day in the Life

A typical day might start with monitoring media coverage and reviewing PR metrics, followed by pitching a story to a top-tier tech journalist. You might then brainstorm with the marketing team on an influencer partnership, later meeting with the Canada team to align on a regional campaign. Afternoons could involve analyzing campaign data to refine strategy and drafting a thought leadership piece for the CEO.

🚀 Application Tools

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Interview Prep

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🎯 Who Too Good To Go Is Looking For

  • Has deep existing relationships with top-tier US and Canadian media in business, tech, and consumer outlets, with a proven track record of securing coverage through direct pitching.
  • Is a strategic thinker who can design an integrated PR plan that respects regional nuances while ensuring brand consistency across US and Canada.
  • Thrives on innovation, moving beyond traditional press releases to leverage influencers, digital video, and podcasting to embed the brand in pop culture.
  • Possesses a highly analytical mindset, experienced with advanced measurement tools to tie PR efforts to business outcomes like user acquisition and brand sentiment.

📝 Tips for Applying to Too Good To Go

1

Tailor your resume to highlight multi-country PR campaigns, especially those involving US and Canada, and quantify results (e.g., media impressions, user growth).

2

In your cover letter, propose one innovative PR tactic (e.g., a partnership with a sustainability influencer or a podcast series) to show you understand their need for cultural relevance.

3

Emphasize your experience with measurement frameworks—mention specific tools (e.g., Cision, Muck Rack) and how you've linked PR to business metrics.

4

Include a portfolio or links to coverage you've secured in top-tier outlets like The New York Times, TechCrunch, or The Globe and Mail.

5

Research Too Good To Go's current media presence and suggest a specific gap or opportunity in your application materials.

✉️ What to Emphasize in Your Cover Letter

["Your passion for reducing food waste and alignment with the company's mission.", "Specific examples of integrated PR campaigns you've led across US and Canada, including results.", 'Your ability to innovate beyond press releases, citing use of influencers or digital platforms.', "Your analytical approach to PR measurement and how you've demonstrated ROI to stakeholders."]

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🔍 Research Before Applying

To stand out, make sure you've researched:

  • → Read Too Good To Go's blog and recent press releases to understand their current messaging and tone.
  • → Explore their social media presence to see how they engage with users and influencers.
  • → Review competitors like Olio or Food for All to understand the PR landscape in food waste tech.
  • → Look up recent coverage of Too Good To Go to identify gaps or opportunities for new stories.

💬 Prepare for These Interview Topics

Based on this role, you may be asked about:

1 How would you design a PR campaign that resonates differently in the US versus Canada while maintaining brand consistency?
2 Describe a time you secured top-tier coverage through a creative pitch that wasn't a press release.
3 How do you measure the impact of PR on user acquisition? Walk us through your measurement framework.
4 What's your strategy for building and maintaining relationships with journalists in the sustainability or tech space?
5 How would you integrate influencers into a PR campaign for Too Good To Go? Give a specific example.
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⚠️ Common Mistakes to Avoid

  • Focusing too much on traditional media relations without showing digital or influencer savvy.
  • Being generic about 'food waste' without specific knowledge of Too Good To Go's business model or app features.
  • Ignoring the Canadian market—ensure you address regional nuances and have examples of cross-border work.

📅 Application Timeline

This position is open until filled. However, we recommend applying as soon as possible as roles at mission-driven organizations tend to fill quickly.

Typical hiring timeline:

1

Application Review

1-2 weeks

2

Initial Screening

Phone call or written assessment

3

Interviews

1-2 rounds, usually virtual

✓

Offer

Congratulations!

Ready to Apply?

Good luck with your application to Too Good To Go!

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