Application Guide

How to Apply for Senior Performance Creative Designer & Strategist (m/w/d)

at 1KOMMA5°

🏢 About 1KOMMA5°

1KOMMA5° is a fast-growing climate tech company on a mission to make all buildings CO2-neutral through decentralized clean energy solutions. With a strong focus on solar, heat pumps, and energy management, they are revolutionizing the building sector. Working here means contributing to a sustainable future while being part of a dynamic, remote-first team across Europe.

About This Role

As Senior Performance Creative Designer & Strategist, you will bridge the gap between creative design and data-driven marketing, crafting visually compelling ads and landing pages that drive customer acquisition for energy products. Your work directly impacts the company's growth by optimizing creative performance across digital channels, making you a key player in scaling 1KOMMA5°'s mission.

💡 A Day in the Life

Your day might start by reviewing campaign performance dashboards, identifying underperforming creatives, and brainstorming new concepts with the marketing team. You'll spend time designing ad variations in Figma, setting up A/B tests in ad platforms, and analyzing results to iterate quickly. Afternoons could involve cross-functional calls with the German and English teams to align on creative direction for upcoming product launches.

🚀 Application Tools

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Interview Prep

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🎯 Who 1KOMMA5° Is Looking For

  • A creative strategist with 4+ years of experience in performance creative design, ideally in D2C or tech, who has a portfolio showcasing high-converting ads and landing pages.
  • Proficient in Figma and Adobe Creative Suite, with a deep understanding of data-driven design: you know how to analyze A/B test results and iterate on creatives to improve CTR and conversion rates.
  • Fluent in German and English (C1+), with excellent communication skills to collaborate with international teams and understand local market nuances.
  • Passionate about climate tech and clean energy, with a strong desire to use your design skills to drive positive environmental impact.

📝 Tips for Applying to 1KOMMA5°

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1. Tailor your portfolio to include examples of performance-driven creatives (e.g., Facebook ads, Google display ads, landing pages) with clear metrics showing lift in conversion rates or ROAS.

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2. In your resume, highlight any experience with A/B testing tools (e.g., Google Optimize, VWO) and data analysis platforms (e.g., Google Analytics, Looker) to show your data-savvy side.

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3. Write a cover letter that explicitly connects your design work to the company's mission: mention how your creatives helped a previous company achieve growth while also aligning with sustainability goals.

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4. Since the role is remote across EU, emphasize your ability to work autonomously and manage multiple campaigns across time zones, with examples of remote collaboration.

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5. Research 1KOMMA5°'s current ad campaigns on social media and suggest one specific improvement or new creative concept for their energy products in your application.

✉️ What to Emphasize in Your Cover Letter

["Emphasize your experience in creating high-converting creatives for D2C or tech brands, with specific metrics (e.g., 'increased click-through rate by 30% through iterative A/B testing').", "Show your understanding of the energy/climate tech sector and why you're passionate about 1KOMMA5°'s mission of CO2-neutral buildings.", 'Highlight your bilingual skills (German & English) and ability to craft culturally relevant creatives for German-speaking markets.', "Demonstrate your strategic thinking by briefly outlining a creative optimization process you've used to improve campaign performance."]

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🔍 Research Before Applying

To stand out, make sure you've researched:

  • → 1. Explore 1KOMMA5°'s website and blog to understand their product offerings (solar, heat pumps, energy management) and brand tone.
  • → 2. Look at their current ad creatives on platforms like Facebook, Instagram, and LinkedIn to analyze their visual style and messaging.
  • → 3. Read recent news or press releases about their expansion and funding to understand company growth and market positioning.
  • → 4. Check out their careers page and team culture content to get a sense of their values and remote work philosophy.

💬 Prepare for These Interview Topics

Based on this role, you may be asked about:

1 1. Walk us through a performance creative campaign you led: how did you design the assets, what A/B tests did you run, and what were the results?
2 2. How do you balance brand consistency with the need for high-converting, sometimes aggressive, performance creatives?
3 3. Describe a time you used data to pivot a creative strategy that wasn't working. What tools and metrics did you use?
4 4. Given 1KOMMA5°'s focus on clean energy, how would you design a Facebook ad for a heat pump that appeals to both eco-conscious and cost-saving audiences?
5 5. How do you stay updated on design trends and platform algorithm changes (e.g., Meta, Google) to ensure creatives remain effective?
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⚠️ Common Mistakes to Avoid

  • 1. Submitting a generic portfolio without performance metrics or data-driven results: this role demands quantifiable impact.
  • 2. Ignoring the language requirement: if you're not fluent in German, don't apply; if you are, make sure to highlight it prominently.
  • 3. Focusing only on design aesthetics without mentioning strategy or optimization: the 'strategist' part of the title is critical.

📅 Application Timeline

This position is open until filled. However, we recommend applying as soon as possible as roles at mission-driven organizations tend to fill quickly.

Typical hiring timeline:

1

Application Review

1-2 weeks

2

Initial Screening

Phone call or written assessment

3

Interviews

1-2 rounds, usually virtual

✓

Offer

Congratulations!

Ready to Apply?

Good luck with your application to 1KOMMA5°!

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