Application Guide

How to Apply for Senior Marketing Program Manager

at Workiva

🏢 About Workiva

Workiva specializes in integrated ESG (Environmental, Social, and Governance) reporting, helping organizations achieve transparent climate impact tracking and compliance. The company stands out by focusing on the growing demand for sustainability reporting solutions, positioning itself at the intersection of technology, regulatory compliance, and environmental responsibility. Working at Workiva means contributing to tools that enable businesses to measure and communicate their environmental impact effectively.

About This Role

As a Senior Marketing Program Manager at Workiva, you'll be responsible for developing and launching new marketing programs that align with the company's strategic goals, particularly around ESG reporting solutions. This role involves driving quarterly planning to meet revenue targets, defining performance metrics to maximize ROI, and implementing operational processes to improve efficiency. Your work will directly impact how Workiva markets its sustainability-focused products to a global audience.

💡 A Day in the Life

A typical day might involve collaborating with cross-functional teams to develop a new marketing program for an ESG reporting feature, analyzing performance data from existing campaigns to adjust strategies for better ROI, and leading a quarterly planning session to align initiatives with revenue targets. You could also be refining operational processes to streamline marketing workflows and improve efficiency across the organization.

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🎯 Who Workiva Is Looking For

  • Has 6+ years in marketing with specific experience in program management or marketing operations, ideally in B2B SaaS or ESG/sustainability sectors.
  • Demonstrates strong analytical skills with experience defining and monitoring program performance measures to maximize ROI and revenue impact.
  • Possesses expertise in developing business cases for program prioritization and decision-making, particularly in support of organizational revenue targets.
  • Exhibits excellent collaboration skills, able to work cross-functionally to implement business and operational processes that drive efficiency.

📝 Tips for Applying to Workiva

1

Highlight specific experience with marketing program management in B2B or technology sectors, especially if related to ESG, sustainability, or compliance solutions.

2

Quantify achievements in previous roles that demonstrate your ability to drive revenue targets and maximize ROI through marketing programs.

3

Tailor your resume to emphasize experience with quarterly program planning and business case development for prioritization.

4

Research Workiva's specific ESG reporting products (like Wdesk) and mention how your skills align with marketing these solutions.

5

Showcase any experience improving operational processes or efficiency in marketing organizations, as this is a key responsibility.

✉️ What to Emphasize in Your Cover Letter

['Explain your experience in developing and launching marketing programs that support strategic organizational plans, particularly in B2B or technology contexts.', 'Detail your track record in driving quarterly planning to achieve revenue targets and building business cases for prioritization.', 'Highlight your ability to define and monitor program performance measures with a focus on ROI and revenue impact.', 'Describe your experience implementing business and operational processes that improve efficiency and deliver better outcomes.']

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🔍 Research Before Applying

To stand out, make sure you've researched:

  • → Explore Workiva's ESG reporting solutions, particularly their Wdesk platform, and understand how they streamline compliance and climate impact tracking.
  • → Investigate the regulatory landscape for ESG reporting (e.g., SEC climate disclosure rules, EU's CSRD) to understand the market Workiva operates in.
  • → Review Workiva's recent marketing campaigns, webinars, or case studies to grasp their current messaging and target audiences.
  • → Look into Workiva's company culture and values, especially around sustainability and transparency, to align your application accordingly.

💬 Prepare for These Interview Topics

Based on this role, you may be asked about:

1 Describe a time you developed and launched a new marketing program from scratch. What was the strategic goal and how did you measure success?
2 How have you used data and analytics to define program performance measures and maximize ROI in previous roles?
3 Walk us through your experience with quarterly program planning and how you've aligned it with organizational revenue targets.
4 Discuss a business case you built to facilitate prioritization and decision-making for marketing programs. What was the outcome?
5 How would you approach marketing Workiva's ESG reporting solutions to different stakeholder groups (e.g., compliance officers, sustainability teams)?
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⚠️ Common Mistakes to Avoid

  • Submitting a generic application without tailoring your experience to marketing program management or ESG/sustainability contexts.
  • Failing to quantify achievements or provide specific examples of driving revenue targets and ROI in previous marketing roles.
  • Overlooking the operational and process improvement aspects of the role, which are emphasized in the job description.

📅 Application Timeline

This position is open until filled. However, we recommend applying as soon as possible as roles at mission-driven organizations tend to fill quickly.

Typical hiring timeline:

1

Application Review

1-2 weeks

2

Initial Screening

Phone call or written assessment

3

Interviews

1-2 rounds, usually virtual

✓

Offer

Congratulations!

Ready to Apply?

Good luck with your application to Workiva!

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