Application Guide
How to Apply for Senior Marketing Manager, Acquisition & Operations
at ev.energy
🏢 About ev.energy
ev.energy is building the world's largest EV-centric Virtual Power Plant (VPP), a certified B Corp that turns electric vehicles into grid assets to prevent blackouts and reduce fossil fuel reliance. They're scaling rapidly across North America and Europe with an AI-first approach, offering the chance to work on cutting-edge technology that directly addresses climate change through practical energy solutions.
About This Role
This Senior Marketing Manager role uniquely combines acquisition marketing execution with operational infrastructure building. You'll own both campaign delivery and the systems that make marketing scalable, working extensively with AI tools while expanding beyond their established email channel to drive EV driver adoption across multiple programs.
💡 A Day in the Life
You might start by analyzing acquisition metrics from multiple channels, then build a new campaign in your marketing automation platform while simultaneously designing a system to streamline future campaign creation. You'll likely collaborate with product and utility partners on program requirements before experimenting with AI tools to optimize content or targeting for EV driver segments.
🚀 Application Tools
🎯 Who ev.energy Is Looking For
- Has hands-on experience building and executing acquisition campaigns in marketing automation tools (like HubSpot, Marketo, or similar)
- Demonstrates experience designing and implementing scalable marketing operations systems and processes
- Shows active experimentation with AI tools in marketing work and can discuss specific applications
- Thrives in cross-functional environments navigating complex program requirements while maintaining execution velocity
📝 Tips for Applying to ev.energy
Highlight specific examples where you've built marketing operations infrastructure that improved scalability or efficiency
Demonstrate your AI experimentation by mentioning specific tools (like ChatGPT, Jasper, etc.) and how you've applied them to marketing tasks
Show understanding of the EV/VPP space by referencing how marketing can drive adoption in this specific industry context
Quantify your impact on acquisition metrics in previous roles, especially around channel expansion beyond email
Emphasize your ability to balance hands-on campaign execution with strategic systems thinking
✉️ What to Emphasize in Your Cover Letter
['Your experience with both marketing execution AND operations infrastructure building', 'Specific examples of AI tool experimentation in your marketing work', "How you've scaled acquisition channels beyond email in previous roles", 'Why the mission of turning EVs into grid assets specifically appeals to you']
Generate Cover Letter →🔍 Research Before Applying
To stand out, make sure you've researched:
- → Understand what a Virtual Power Plant (VPP) is and how EVs function as grid assets
- → Research ev.energy's existing programs and partnerships in North America/Europe
- → Learn about the EV adoption landscape and challenges in different markets
- → Explore how other B Corps approach marketing while maintaining mission alignment
💬 Prepare for These Interview Topics
Based on this role, you may be asked about:
⚠️ Common Mistakes to Avoid
- Focusing only on creative marketing without demonstrating operations/systems thinking
- Making generic statements about AI without specific examples of experimentation
- Treating this as a pure execution role without showing interest in building scalable infrastructure
📅 Application Timeline
This position is open until filled. However, we recommend applying as soon as possible as roles at mission-driven organizations tend to fill quickly.
Typical hiring timeline:
Application Review
1-2 weeks
Initial Screening
Phone call or written assessment
Interviews
1-2 rounds, usually virtual
Offer
Congratulations!