Application Guide
How to Apply for Senior Marketing Campaign Manager
at Terraformation
🏢 About Terraformation
Terraformation is unique as a mission-driven company specifically focused on accelerating global forest restoration to combat climate change through native ecosystems. Unlike many climate tech companies, they directly address reforestation and the Voluntary Carbon Market, offering a tangible path to carbon removal. Someone might want to work there to combine professional marketing expertise with direct, high-impact environmental action.
About This Role
This Senior Marketing Campaign Manager role involves defining and executing integrated campaigns targeting corporate sustainability leaders, climate investors, and ecosystem partners in the Voluntary Carbon Market. It's impactful because successful campaigns directly drive reforestation projects by generating qualified leads and advancing sales opportunities in a critical climate solution space.
💡 A Day in the Life
A typical day might involve analyzing campaign performance data in HubSpot, coordinating with sales on account-based marketing strategies for high-value prospects in the carbon market, and planning upcoming webinar content for ecosystem partners. You could also be researching target accounts among corporate sustainability leaders and optimizing nurture sequences for newly identified leads interested in reforestation solutions.
🚀 Application Tools
🎯 Who Terraformation Is Looking For
- Has 7+ years of B2B marketing experience with proven success in multi-channel demand generation campaigns that measurably drive pipeline, specifically within climate tech, carbon markets, sustainability, or impact investing sectors.
- Is hands-on with marketing automation platforms (HubSpot proficiency is a significant advantage) and can maintain/optimize the marketing tech stack for lead research and nurturing.
- Has experience designing and executing account-based marketing (ABM) campaigns that surface high-value prospects and support sales in advancing early-stage opportunities.
- Has coordinated or managed both virtual and in-person events (conferences, roundtables, webinars) as part of integrated campaign plans.
📝 Tips for Applying to Terraformation
Quantify your campaign results specifically related to pipeline generation and lead nurturing in B2B environments, preferably with metrics from climate/sustainability sectors.
Explicitly mention your hands-on experience with HubSpot in your resume, as it's strongly preferred, and describe how you've used it for campaign execution and optimization.
Tailor your application materials to show understanding of the Voluntary Carbon Market and reforestation ecosystem—avoid generic sustainability marketing language.
Provide specific examples of how you've coordinated events (conferences, roundtables, webinars) that supported broader campaign goals and sales objectives.
Demonstrate your ability to create integrated campaigns across digital, content, events, and targeted outreach by describing a complete campaign cycle you've managed.
✉️ What to Emphasize in Your Cover Letter
["Your direct experience in climate tech, carbon markets, or sustainability marketing and how it aligns with Terraformation's mission of forest restoration.", 'Specific examples of multi-channel campaign planning and execution that drove measurable pipeline, particularly using account-based marketing approaches.', "Your hands-on proficiency with marketing automation platforms (especially HubSpot) and how you've optimized tech stacks for lead research and nurturing.", "How you've successfully coordinated events within broader campaign plans to engage high-value prospects in B2B environments."]
Generate Cover Letter →🔍 Research Before Applying
To stand out, make sure you've researched:
- → Terraformation's specific forest restoration projects and partners to understand their operational model and impact.
- → The current landscape of the Voluntary Carbon Market, including key players, standards, and recent developments.
- → Terraformation's existing marketing content, events, and digital presence to identify gaps and opportunities for campaign integration.
- → The company's leadership team and their backgrounds in climate tech, forestry, and sustainability to understand organizational priorities.
💬 Prepare for These Interview Topics
Based on this role, you may be asked about:
⚠️ Common Mistakes to Avoid
- Applying with generic marketing experience without demonstrating specific knowledge of climate tech, carbon markets, or sustainability sectors.
- Failing to provide concrete examples of measurable campaign results, particularly pipeline generation metrics in B2B environments.
- Not showing hands-on experience with marketing automation platforms or inability to discuss specific campaign execution details.
📅 Application Timeline
This position is open until filled. However, we recommend applying as soon as possible as roles at mission-driven organizations tend to fill quickly.
Typical hiring timeline:
Application Review
1-2 weeks
Initial Screening
Phone call or written assessment
Interviews
1-2 rounds, usually virtual
Offer
Congratulations!
Ready to Apply?
Good luck with your application to Terraformation!