Senior Marketing Automation Specialist

• Develop and maintain global standards, documentation, naming conventions, and process frameworks for marketing automation, ensuring compliance with data privacy, consent management, and internal governance policies.
• Review and validate campaigns, workflows, nurtures, and automation processes built by other teams to ensure technical accuracy, process adherence, and alignment with best practices.
• Work closely with regional marketing teams, digital teams, sales operations, and other internal stakeholders to provide expert consultation and support.
• Ensure Salesforce campaign structures, hierarchies, and statuses are set up correctly to support attribution and reporting, and validate campaign member statuses and data sync behavior.

This role advances marketing automation strategy and operational excellence, supporting Hitachi Energy's mission to provide sustainable energy solutions that contribute to a cleaner, more resilient energy future.

• Bachelor's degree with more than 4 years of experience working with marketing automation platforms (e.g., Eloqua, Marketo, HubSpot, Pardot).
• Strong understanding of Salesforce (SFDC), including campaign structures, campaign member management, and MAP-CRM data flows.
• Deep understanding of lead lifecycle management, scoring models, data structures, and CRM-MAP integrations.
• Proven experience building governance frameworks, documentation, and scalable processes with excellent communication and stakeholder management skills.

• Employer-sponsored medical plan (including dental care and optical).
• Group Term Life insurance, Group Personal Accident insurance, Group Business Travel insurance, and Hospitalization Insurance.
• Leave programs (Annual leave, medical leave, Hospitalization leave, Exam leave, etc.).
• Annual rice allowance and SSS, HDMF, and Philhealth Coverage.

Hitachi Energy is a global technology leader focused on advancing a sustainable energy future for all, providing solutions that support the transition to clean energy and enhance grid reliability.