Application Guide
How to Apply for Senior Marketing and Communications Coordinator (Remote)
at The Diabetes Link
🏢 About The Diabetes Link
The Diabetes Link is unique as the only national nonprofit exclusively focused on young adults with diabetes, creating meaningful connections through campus chapters and online communities. Working here offers the opportunity to directly impact a vulnerable demographic while being part of a mission-driven organization that values authentic storytelling and community building.
About This Role
This Senior Marketing and Communications Coordinator role involves developing multi-channel marketing initiatives and managing social media strategy to amplify the organization's mission. You'll create compelling content, track campaign performance, and help young adults with diabetes feel connected and supported through strategic communications.
💡 A Day in the Life
A typical day might involve creating social media content in Canva, scheduling posts across platforms, analyzing email campaign performance in HubSpot, and collaborating on website updates to improve user experience. You'd likely spend time curating community stories for their blog while monitoring engagement metrics to refine marketing strategies.
🚀 Application Tools
🎯 Who The Diabetes Link Is Looking For
- Has 2-4 years of marketing/communications experience with demonstrated success in social media management and email campaigns
- Is proficient in Canva (and ideally video editing software) with HubSpot experience or strong willingness to learn the platform quickly
- Can balance creative content creation with data-driven campaign analysis and SEO optimization
- Understands nonprofit marketing nuances and can authentically amplify community stories from young adults with diabetes
📝 Tips for Applying to The Diabetes Link
Include specific metrics from past campaigns (engagement rates, conversion improvements) rather than just listing responsibilities
Create a portfolio link showing Canva designs and social media content that demonstrates storytelling ability
Mention any experience with health-related or nonprofit communications, even if volunteer-based
Research their current social media presence and suggest one specific improvement in your cover letter
Highlight experience managing multiple projects simultaneously in a fast-paced environment with concrete examples
✉️ What to Emphasize in Your Cover Letter
['Demonstrate understanding of their mission and how marketing can specifically help young adults with diabetes', 'Showcase experience with integrated campaigns that combine social media, email, and content marketing', "Provide examples of how you've used data to improve marketing performance", 'Express genuine passion for community-building and authentic storytelling']
Generate Cover Letter →🔍 Research Before Applying
To stand out, make sure you've researched:
- → Explore their campus chapter programs and understand how they serve different regions
- → Analyze their current social media presence across platforms to identify content gaps or opportunities
- → Review their blog and educational resources to understand their content strategy and tone
- → Research the specific challenges young adults with diabetes face that this organization addresses
💬 Prepare for These Interview Topics
Based on this role, you may be asked about:
⚠️ Common Mistakes to Avoid
- Submitting generic marketing applications without mentioning diabetes, young adults, or nonprofit context
- Focusing only on creative aspects without demonstrating analytical skills for campaign tracking
- Not having Canva proficiency or being unwilling to learn HubSpot quickly
📅 Application Timeline
This position is open until filled. However, we recommend applying as soon as possible as roles at mission-driven organizations tend to fill quickly.
Typical hiring timeline:
Application Review
1-2 weeks
Initial Screening
Phone call or written assessment
Interviews
1-2 rounds, usually virtual
Offer
Congratulations!
Ready to Apply?
Good luck with your application to The Diabetes Link!