Application Guide
How to Apply for Senior Manager, Strategic Partnership Marketing
at Good360
๐ข About Good360
Good360 is the global leader in product philanthropy, bridging the gap between corporate surplus and nonprofit needs. Working here means joining a mission-driven team that has distributed over $18 billion in goods since 1983, directly impacting communities and reducing waste.
About This Role
As Senior Manager, Strategic Partnership Marketing, you'll be the primary marketing liaison for Good360's key corporate partners, crafting co-marketing plans and impact stories. This role is pivotal in deepening partner relationships and amplifying their philanthropic impact through strategic content and events.
๐ก A Day in the Life
A typical day might start with a check-in on partner campaign performance metrics, followed by a brainstorming session for a new co-branded impact video. You'll then review event logistics for an upcoming partner activation, draft an impact story for a quarterly report, and end the day with a call to a corporate partner to align on next quarter's co-marketing plan.
๐ Application Tools
๐ฏ Who Good360 Is Looking For
- A marketing account manager with 5-7 years experience in partnership marketing or client services, preferably in nonprofit or cause-related sectors.
- Proven ability to create compelling content (impact stories, videos, blogs) that showcases partnership outcomes and drives engagement.
- Strong project manager with experience managing multiple partner accounts, coordinating co-branded events, and tracking KPIs.
- Excellent relationship builder who can earn trust with senior corporate stakeholders and navigate complex partnership dynamics.
๐ Tips for Applying to Good360
Tailor your resume to highlight specific partnership marketing campaigns you've led, including metrics like partner retention or content engagement.
In your cover letter, mention a specific Good360 partner (e.g., Walmart, FedEx) and how you'd enhance their co-marketing efforts.
Showcase examples of impact stories or co-branded content you've createdโlink to a portfolio or attach samples.
Emphasize your experience with event logistics and on-site management for partner activations.
Use keywords from the job description like 'co-marketing plans', 'impact stories', and 'KPI tracking' in your application.
โ๏ธ What to Emphasize in Your Cover Letter
["Your passion for mission-driven work and how it aligns with Good360's product philanthropy model.", 'Specific examples of managing high-value partner accounts and delivering measurable marketing results.', 'Your creative approach to storytelling that turns corporate donations into compelling impact narratives.', 'Your project management skills, especially handling multiple workstreams and cross-functional collaboration.']
Generate Cover Letter โ๐ Research Before Applying
To stand out, make sure you've researched:
- โ Study Good360's current corporate partners (e.g., Amazon, Costco) and their recent co-marketing campaigns.
- โ Review Good360's blog and newsroom for examples of impact stories and partner spotlights.
- โ Understand the nonprofit retail and product philanthropy landscape, including competitors like NAEIR.
- โ Familiarize yourself with Good360's mission metrics: how they measure 'need gap' closure and community impact.
๐ฌ Prepare for These Interview Topics
Based on this role, you may be asked about:
โ ๏ธ Common Mistakes to Avoid
- Submitting a generic cover letter that doesn't reference Good360's unique model or specific partners.
- Focusing only on traditional marketing skills without emphasizing partnership management and storytelling.
- Neglecting to quantify your past successesโuse numbers like partner retention rates, event attendance, or content reach.
๐ Application Timeline
This position is open until filled. However, we recommend applying as soon as possible as roles at mission-driven organizations tend to fill quickly.
Typical hiring timeline:
Application Review
1-2 weeks
Initial Screening
Phone call or written assessment
Interviews
1-2 rounds, usually virtual
Offer
Congratulations!