Application Guide

How to Apply for Senior Manager, Revenue Operations

at Overstory

🏢 About Overstory

Overstory uses real-time satellite data to combat climate change by reducing wildfire risk and improving grid reliability. This mission-driven company offers the unique opportunity to apply revenue operations expertise to a high-impact environmental cause, working at the intersection of technology, sustainability, and critical infrastructure.

About This Role

As Senior Manager of Revenue Operations at Overstory, you'll build and scale the commercial engine across marketing, sales, and customer success to drive predictable growth. This role is impactful because you'll directly enable the company's mission by optimizing revenue systems that support selling satellite data solutions to utilities and regulated industries.

💡 A Day in the Life

A typical day might involve configuring HubSpot workflows for utility lead routing, analyzing pipeline coverage metrics with sales leadership, and collaborating with marketing on ABM campaigns for energy sector accounts. You'd spend time optimizing revenue processes while ensuring systems support Overstory's mission-driven growth in climate technology.

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Interview Prep

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🎯 Who Overstory Is Looking For

  • HubSpot CRM expert with deep experience in administration, automation workflows, and custom reporting for B2B environments
  • Metrics-driven professional fluent in ABM KPIs like pipeline coverage, conversion rates, and forecast accuracy, ideally with exposure to utilities or regulated industries
  • Analytical problem-solver who can design systems that accelerate revenue while aligning sales, marketing, customer success, and finance teams
  • Strategic thinker who understands account-based or sales-led growth models and can optimize processes for scaling climate tech solutions

📝 Tips for Applying to Overstory

1

Quantify your HubSpot CRM achievements with specific metrics (e.g., 'automated lead routing improved conversion by X%') rather than just listing responsibilities

2

Highlight any experience with utilities, energy, or regulated industries - even if tangential - as this is explicitly mentioned in requirements

3

Demonstrate understanding of Overstory's specific value proposition by connecting revenue operations to their wildfire prevention and grid reliability mission

4

Prepare examples of how you've aligned cross-functional teams (sales, marketing, customer success, finance) around revenue metrics and processes

5

Showcase your ability to build scalable systems from scratch, as this role involves building and scaling operations rather than maintaining existing ones

✉️ What to Emphasize in Your Cover Letter

['Your specific HubSpot CRM expertise and how it drove measurable revenue outcomes in previous roles', 'Experience with B2B business models, particularly any exposure to utilities, energy, or regulated industries', "How your revenue operations approach aligns with Overstory's mission of using satellite data for climate impact", 'Examples of designing systems that improved pipeline forecasting accuracy or optimized go-to-market processes']

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🔍 Research Before Applying

To stand out, make sure you've researched:

  • → Overstory's specific satellite data products and how they're used by utilities for wildfire prevention and grid management
  • → The regulatory environment for utilities in the U.S. and how it affects sales cycles and customer needs
  • → Overstory's leadership team and their backgrounds in climate tech, utilities, or SaaS
  • → Recent news about Overstory's funding, partnerships, or customer deployments to understand growth trajectory

💬 Prepare for These Interview Topics

Based on this role, you may be asked about:

1 Walk me through how you would set up HubSpot automation workflows for lead routing specific to Overstory's utility customers
2 How would you design a pipeline forecasting system for a climate tech company selling to regulated industries?
3 Describe a time you aligned sales, marketing, and customer success teams around revenue metrics - what challenges did you face?
4 What ABM KPIs would you prioritize for Overstory's account-based approach to utilities, and how would you track them?
5 How would you optimize the commercial engine to support Overstory's next stage of scale while maintaining mission focus?
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⚠️ Common Mistakes to Avoid

  • Applying generic revenue operations experience without tailoring it to climate tech or regulated industries
  • Focusing only on CRM administration without demonstrating strategic impact on revenue growth or cross-functional alignment
  • Failing to connect your skills to Overstory's specific mission of reducing wildfire risk and improving grid reliability

📅 Application Timeline

This position is open until filled. However, we recommend applying as soon as possible as roles at mission-driven organizations tend to fill quickly.

Typical hiring timeline:

1

Application Review

1-2 weeks

2

Initial Screening

Phone call or written assessment

3

Interviews

1-2 rounds, usually virtual

✓

Offer

Congratulations!

Ready to Apply?

Good luck with your application to Overstory!

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