Application Guide
How to Apply for Senior Manager, Public Relations
at GoodLeap
🏢 About GoodLeap
GoodLeap is a fast-growing fintech company that has facilitated $27 billion in financing for sustainable home upgrades since 2018. Its unique AI-driven platform and mission to democratize green living make it a standout in the climate tech space, offering employees the chance to drive meaningful environmental impact while scaling a disruptive business.
About This Role
As Senior Manager of PR, you will own GoodLeap's earned media strategy, shaping how the company is perceived by customers, partners, and policymakers. This role is high-impact because you'll translate complex business goals into compelling narratives that drive brand visibility, executive thought leadership, and industry influence across multiple sectors.
💡 A Day in the Life
A typical day might start with monitoring morning news for sustainability/fintech coverage and reviewing media mentions. You'd then pitch a story to a reporter at Bloomberg about GoodLeap's AI underwriting, draft an op-ed for the CEO on clean energy policy, and prep briefing materials for an upcoming podcast interview. Afternoon could involve strategizing award submissions and a team standup to align on quarterly PR goals.
🚀 Application Tools
🎯 Who GoodLeap Is Looking For
- A seasoned PR professional with 7+ years of experience, ideally blending in-house and agency backgrounds, who has led comprehensive earned media campaigns for tech, fintech, or sustainability brands.
- Proven track record of securing coverage in top-tier national, business, tech, and sustainability outlets (e.g., WSJ, TechCrunch, Bloomberg, GreenBiz) through strategic media relations and proactive pitching.
- Exceptional storyteller with strong writing skills, capable of crafting press releases, op-eds, executive briefs, and messaging documents that align with business priorities and resonate with diverse audiences.
- Strategic thinker who can balance reactive reputation management with proactive narrative-building, and who thrives in a fast-paced, remote-first startup environment.
📝 Tips for Applying to GoodLeap
Tailor your resume to highlight specific media wins relevant to GoodLeap's focus areas: sustainable home upgrades, fintech, AI, and policy. Include metrics like coverage volume, share of voice, or audience reach.
In your cover letter, propose a concrete earned media campaign idea for GoodLeap, such as pitching a story on how AI-driven financing accelerates solar adoption, showing you've researched their business model.
Showcase your experience with executive thought leadership: provide examples of op-eds or speaking placements you've secured for C-suite leaders in tech or sustainability.
Demonstrate familiarity with the sustainability and home improvement media landscape by mentioning specific reporters or outlets you'd target (e.g., Canary Media, Solar Power World).
Prepare a portfolio of 3-5 writing samples that include a press release, a media pitch, and an op-ed, all relevant to GoodLeap's industry.
✉️ What to Emphasize in Your Cover Letter
["Emphasize your passion for sustainability and how GoodLeap's mission aligns with your career goals, showing genuine interest in democratizing green home upgrades.", 'Highlight your ability to translate complex business priorities (e.g., AI-driven lending, $27B in financing) into compelling narratives for varied audiences, including consumers, investors, and policymakers.', "Provide specific examples of earned media campaigns you've led that drove measurable business impact, such as increased brand awareness, website traffic, or partner interest.", 'Mention your experience managing executive visibility, including preparing CEOs for high-stakes interviews, award submissions, and speaking engagements.']
Generate Cover Letter →🔍 Research Before Applying
To stand out, make sure you've researched:
- → Read GoodLeap's latest press releases and recent media coverage (e.g., on TechCrunch or Business Wire) to understand their current messaging and media profile.
- → Study their website and blog to grasp their value proposition: how they differentiate from competitors like Sunrun or Mosaic.
- → Follow key executives (e.g., CEO Hayes Barnard) on LinkedIn and Twitter to understand their thought leadership voice and recent speaking engagements.
- → Review industry reports on the residential solar and home improvement financing market to identify trends GoodLeap can capitalize on.
💬 Prepare for These Interview Topics
Based on this role, you may be asked about:
⚠️ Common Mistakes to Avoid
- Don't submit a generic cover letter that fails to mention GoodLeap's unique AI-driven platform or $27B financing—this signals lack of research.
- Avoid focusing solely on consumer PR; GoodLeap needs coverage across business, tech, sustainability, and policy beats, so demonstrate versatility.
- Don't overlook the importance of executive visibility—failing to mention experience with C-suite thought leadership or speaking placements is a missed opportunity.
📅 Application Timeline
This position is open until filled. However, we recommend applying as soon as possible as roles at mission-driven organizations tend to fill quickly.
Typical hiring timeline:
Application Review
1-2 weeks
Initial Screening
Phone call or written assessment
Interviews
1-2 rounds, usually virtual
Offer
Congratulations!