Application Guide
How to Apply for Senior Manager, Marketing & Communication
at Lobular Breast Cancer Alliance Inc. (LBCA)
🏢 About Lobular Breast Cancer Alliance Inc. (LBCA)
The Lobular Breast Cancer Alliance (LBCA) is unique as the only nonprofit dedicated specifically to invasive lobular carcinoma (ILC), a distinct and often under-researched form of breast cancer. Working here means directly contributing to filling critical knowledge gaps and advocating for a patient community that has historically received less attention, offering a chance to make a tangible impact in a specialized area of women's health.
About This Role
This Senior Manager role is the operational engine for LBCA's external voice, responsible for executing all marketing and communications that educate patients, clinicians, and researchers about ILC. It's impactful because clear, consistent communication directly fuels the organization's mission to increase research and awareness for this specific cancer subtype.
💡 A Day in the Life
A typical day might start by reviewing and scheduling social media posts via Later.com, followed by drafting a section of the monthly newsletter in Mailchimp, incorporating updates from researchers or a new patient story. The afternoon could involve updating the WordPress website with a new webinar announcement, coordinating with a volunteer on graphics in Canva, and proofreading a public health blog post before publication.
🚀 Application Tools
🎯 Who Lobular Breast Cancer Alliance Inc. (LBCA) Is Looking For
- Has 3-5 years of hands-on experience in a public health or women's health nonprofit, with a demonstrated portfolio in content creation, social media management, and email marketing.
- Possesses specific technical proficiency with Mailchimp for newsletters, WordPress for website management, Canva/Later.com for social graphics and scheduling, and basic video editing tools.
- Is a strong writer and editor who can translate complex medical or research information into accessible, compassionate content for patients and the public.
- Ideally has prior exposure to breast cancer advocacy or healthcare communications, understanding the sensitive nature of the topic and the patient community.
📝 Tips for Applying to Lobular Breast Cancer Alliance Inc. (LBCA)
Tailor your resume to explicitly mention experience with the required tools: name-drop Mailchimp, WordPress, Canva, and a social media scheduler like Later.com in your bullet points.
Include a link to a portfolio or attach writing samples that demonstrate public health or patient education writing—showing you can handle sensitive health topics with clarity and empathy is key.
In your application, reference a specific piece of LBCA's existing content (e.g., a recent newsletter article, a social media post, or a patient story on their website) and briefly suggest one idea for how it could be adapted or expanded.
If you have any experience with breast cancer organizations, patient advocacy, or medical communications, highlight it prominently, even if it was volunteer work or a project-based role.
Given the remote US setting, proactively mention your experience with self-directed remote work and digital collaboration tools in your cover letter or resume summary.
✉️ What to Emphasize in Your Cover Letter
["Express a genuine understanding of LBCA's specific mission regarding invasive lobular carcinoma (ILC) and why focusing on this subtype matters.", "Detail your hands-on experience with the exact tech stack (Mailchimp, WordPress, Canva, etc.) and how you've used it to execute similar communications plans.", 'Provide a concise example of a time you developed educational content or managed a campaign for a public health or sensitive nonprofit cause.', "Explain how your skills in project coordination—specifically for newsletters, webinars, and digital content calendars—will help streamline LBCA's operations."]
Generate Cover Letter →🔍 Research Before Applying
To stand out, make sure you've researched:
- → Thoroughly explore LBCA's website, especially the 'About ILC' and 'Research' sections, to understand the science and why ILC is distinct from other breast cancers.
- → Review their social media channels (Facebook, Twitter/X, Instagram) to analyze their current tone, content mix, and audience engagement.
- → Sign up for and read their recent newsletters to understand their communication style, recurring features, and the type of information they prioritize.
- → Look into their key partnerships and events mentioned on the site to understand their network within the broader breast cancer advocacy community.
💬 Prepare for These Interview Topics
Based on this role, you may be asked about:
⚠️ Common Mistakes to Avoid
- Submitting a generic marketing/communications resume without tailoring it to mention public health, nonprofit experience, or the specific software tools listed.
- In the cover letter or interview, speaking only in general terms about 'cancer awareness' instead of demonstrating knowledge about invasive lobular carcinoma (ILC) specifically.
- Focusing solely on creative branding or commercial marketing metrics without emphasizing experience in compassionate, educational, and community-focused communication.
📅 Application Timeline
This position is open until filled. However, we recommend applying as soon as possible as roles at mission-driven organizations tend to fill quickly.
Typical hiring timeline:
Application Review
1-2 weeks
Initial Screening
Phone call or written assessment
Interviews
1-2 rounds, usually virtual
Offer
Congratulations!
Ready to Apply?
Good luck with your application to Lobular Breast Cancer Alliance Inc. (LBCA)!