Application Guide

How to Apply for Senior Manager, Growth Marketing - Paid Social

at Misfits Market

🏢 About Misfits Market

Misfits Market is a mission-driven startup that fights food waste by delivering affordable, quirky produce and groceries to your door. With the acquisition of Imperfect Foods, they've become a leader in sustainable e-grocery, saving over 190 million pounds of food. Working here means joining a high-growth team that prioritizes customers, thinks differently, and moves quickly to make a real environmental impact.

About This Role

As Senior Manager of Growth Marketing for Paid Social, you'll own the strategy and execution of paid social campaigns to drive customer acquisition and revenue. This role is impactful because you'll directly contribute to reducing food waste by scaling Misfits Market's reach through platforms like Facebook, Instagram, and TikTok, while optimizing spend to do more with less.

💡 A Day in the Life

You'll start by reviewing campaign performance dashboards, then lead a stand-up with your team to prioritize creative tests and budget allocation. Midday, you'll collaborate with the creative team on new ad concepts, and end the day analyzing A/B test results to inform scaling decisions for the next week.

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Interview Prep

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🎯 Who Misfits Market Is Looking For

  • Proven track record of scaling paid social campaigns for a high-growth e-commerce or subscription business, with experience managing multi-million dollar budgets.
  • Deep expertise in Facebook Ads Manager, Instagram, TikTok, and other social platforms, including advanced targeting, creative testing, and performance analysis.
  • Data-driven decision-maker who can translate metrics (CAC, ROAS, LTV) into actionable strategies and thrives in a fast-paced, iterative environment.
  • Mission-aligned with a passion for sustainability and reducing food waste, and able to balance growth goals with brand values.

📝 Tips for Applying to Misfits Market

1

Highlight specific results from past paid social campaigns, such as % decrease in CAC or increase in ROAS, with numbers to back it up.

2

Show how you've adapted social strategies during high-growth or acquisition periods, like Misfits Market's merger with Imperfect Foods.

3

Mention experience with creative testing and how you've used user-generated content or quirky assets to stand out in a crowded market.

4

Tailor your resume to emphasize e-commerce or subscription growth, not just general marketing.

5

In your cover letter, connect your personal passion for reducing food waste to your professional skills in paid social.

✉️ What to Emphasize in Your Cover Letter

["Explain why Misfits Market's mission to reduce food waste resonates with you personally.", 'Demonstrate your experience with paid social at a similar scale (e.g., DTC, subscription, or grocery) and how you drove measurable growth.', "Show that you understand the 'do more with less' value by citing examples of efficient budget management.", "Mention your familiarity with the competitive landscape (e.g., HelloFresh, Imperfect Foods) and how you'd differentiate Misfits Market."]

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🔍 Research Before Applying

To stand out, make sure you've researched:

  • → Read Misfits Market's blog and social channels to understand their tone and customer engagement.
  • → Look into the Imperfect Foods acquisition and how it expanded their product line and logistics.
  • → Study their competitors (e.g., Imperfect Foods, Hungryroot, Thrive Market) to identify gaps in paid social.
  • → Check Crunchbase or news for recent funding rounds or growth metrics to gauge the company's trajectory.

💬 Prepare for These Interview Topics

Based on this role, you may be asked about:

1 How would you approach scaling paid social for a subscription service with a mission-driven brand?
2 Describe a time you optimized a campaign to reduce CAC while maintaining conversion quality.
3 How do you balance creative testing with budget constraints in a high-growth startup?
4 What's your strategy for integrating paid social with other channels like email or influencer marketing?
5 How would you measure the long-term value of a customer acquired through social vs. other channels?
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⚠️ Common Mistakes to Avoid

  • Don't submit a generic cover letter; this role requires a clear connection to sustainability and food waste.
  • Avoid focusing only on brand awareness metrics; this role is performance-driven, so emphasize ROI and conversion.
  • Don't overlook the 'do more with less' value; show how you've been scrappy and efficient in past roles.

📅 Application Timeline

This position is open until filled. However, we recommend applying as soon as possible as roles at mission-driven organizations tend to fill quickly.

Typical hiring timeline:

1

Application Review

1-2 weeks

2

Initial Screening

Phone call or written assessment

3

Interviews

1-2 rounds, usually virtual

✓

Offer

Congratulations!

Ready to Apply?

Good luck with your application to Misfits Market!

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