Application Guide

How to Apply for Senior Manager, Digital and Social Media

at Active Minds

🏢 About Active Minds

Active Minds is the nation's leading nonprofit in mental health advocacy for young adults, with a mission to empower teens and young adults to speak openly about mental health. Working here means joining a passionate team that prioritizes cultural relevance and digital innovation to reach and support the next generation of mental health champions.

About This Role

As Senior Manager of Digital and Social Media, you will lead the strategic direction of Active Minds' digital presence, crafting campaigns that inspire and mobilize young audiences. This role blends high-level strategy with hands-on execution, from managing creator relationships to analyzing performance data, directly impacting how millions of young people engage with mental health resources.

💡 A Day in the Life

A typical day might start by reviewing social listening dashboards and engagement metrics from yesterday's posts, then meeting with the content team to brainstorm ideas for an upcoming campaign. Afternoon could involve coordinating with an influencer partner on a mental health awareness video and wrapping up by analyzing A/B test results from a paid ad set.

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Interview Prep

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🎯 Who Active Minds Is Looking For

  • Deeply understands youth culture and emerging social platforms (e.g., TikTok, Instagram, Discord) with a track record of engaging teens and young adults.
  • Combines strategic thinking with hands-on execution—equally comfortable developing a content calendar and analyzing social listening data.
  • Experienced in managing influencer/creator partnerships and paid social campaigns, with strong analytical skills to optimize performance.
  • Passionate about mental health advocacy and aligns with Active Minds' mission to reduce stigma and promote open conversations.

📝 Tips for Applying to Active Minds

1

Highlight specific examples of campaigns you've led that drove measurable engagement among Gen Z or young adult audiences.

2

Mention any experience with mental health or cause-driven organizations, even if volunteer-based, to show mission alignment.

3

In your resume, include metrics like follower growth, engagement rates, or campaign reach that demonstrate your impact.

4

Tailor your cover letter to address how you stay current with youth culture and emerging platforms (e.g., recent trends you've leveraged).

5

If possible, submit a portfolio or case study of a digital campaign you managed, emphasizing strategy, execution, and results.

✉️ What to Emphasize in Your Cover Letter

['Your deep understanding of youth culture and how it informs your digital strategy.', 'Proven ability to blend strategic planning with hands-on content creation and community management.', "Specific examples of how you've used data and social listening to refine campaigns and improve performance.", 'Your personal connection to the mission of mental health advocacy and why Active Minds specifically excites you.']

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🔍 Research Before Applying

To stand out, make sure you've researched:

  • → Review Active Minds' current social media channels (Instagram, TikTok, Twitter, LinkedIn) to understand their tone, content mix, and engagement patterns.
  • → Read their annual report or recent blog posts to grasp their key initiatives and impact metrics.
  • → Look into their 'Send Silence Packing' and 'Active Minds Chapters' programs to see how digital supports their mission.
  • → Check out any recent press coverage or partnerships to understand their current media presence and reputation.
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💬 Prepare for These Interview Topics

Based on this role, you may be asked about:

1 How would you develop a social media strategy to engage teens during Mental Health Awareness Month?
2 Describe a time you managed a creator partnership. How did you measure its success?
3 How do you stay informed about emerging social platforms and youth trends?
4 Walk us through how you would use social listening to inform a campaign targeting college students.
5 What metrics do you prioritize for an organic social campaign vs. a paid campaign, and why?
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⚠️ Common Mistakes to Avoid

  • Submitting a generic application without referencing Active Minds' mission or specific programs.
  • Focusing only on strategy without demonstrating ability to execute (e.g., creating content, managing platforms).
  • Ignoring the youth culture aspect—failing to show you understand Gen Z communication styles and platform preferences.

📅 Application Timeline

This position is open until filled. However, we recommend applying as soon as possible as roles at mission-driven organizations tend to fill quickly.

Typical hiring timeline:

1

Application Review

1-2 weeks

2

Initial Screening

Phone call or written assessment

3

Interviews

1-2 rounds, usually virtual

✓

Offer

Congratulations!

Ready to Apply?

Good luck with your application to Active Minds!

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