Application Guide

How to Apply for Senior Manager, Demand Generation

at Overstory

🏢 About Overstory

Overstory uses real-time satellite data to combat climate change by reducing wildfire risk and improving grid reliability. This mission-driven company offers the unique opportunity to apply B2B marketing skills to a tangible environmental cause, where your work directly contributes to protecting communities and infrastructure. Their focus on cutting-edge technology for social good creates a compelling workplace for purpose-driven professionals.

About This Role

As Senior Manager of Demand Generation, you'll own ABM strategy and execution for strategic accounts, building integrated multi-channel campaigns to drive pipeline. This role is impactful because you'll directly support Overstory's mission by generating demand for solutions that prevent wildfires and ensure reliable power, while partnering closely with Sales and Customer Success on expansion and renewal plays.

💡 A Day in the Life

A typical day might involve analyzing ABM engagement dashboards in HubSpot for strategic utility accounts, collaborating with Sales on coordinated plays for key prospects, and optimizing paid social campaigns targeting decision-makers in energy companies. You'd likely spend time improving website personalization for account segments and meeting with Revenue Operations to refine marketing attribution models for pipeline reporting.

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🎯 Who Overstory Is Looking For

  • 7+ years in B2B demand generation with proven ownership of ABM programs for strategic accounts, not just tactical execution
  • Deep HubSpot expertise with experience building dashboards for funnel health, ABM engagement, and revenue contribution
  • Strong command of digital advertising platforms and website experimentation tools specifically for account-based targeting
  • Located within 2 hours of US Eastern Time with excellent stakeholder alignment skills to coordinate with Sales, Customer Success, and Revenue Operations

📝 Tips for Applying to Overstory

1

Quantify your ABM program results with specific metrics like pipeline generated from strategic accounts, conversion rate improvements, or account engagement scores

2

Demonstrate your HubSpot expertise by mentioning specific features you've used for ABM (like account-based scoring, segmentation, or reporting dashboards)

3

Research Overstory's target accounts in utilities, energy, or forestry sectors and suggest how you'd approach ABM for these industries

4

Highlight experience with climate tech, sustainability, or mission-driven B2B companies to show alignment with Overstory's purpose

5

Prepare examples of how you've partnered with Customer Success teams on renewal and expansion motions, not just acquisition

✉️ What to Emphasize in Your Cover Letter

["Your experience building ABM programs for complex B2B sales cycles in industries similar to Overstory's (utilities, energy, infrastructure)", "Specific examples of how you've used HubSpot for account-based marketing automation, reporting, and sales alignment", "Your approach to measuring marketing's revenue contribution and optimizing funnel performance for strategic accounts", "Why you're drawn to applying demand generation skills to climate tech and wildfire prevention specifically"]

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🔍 Research Before Applying

To stand out, make sure you've researched:

  • → Overstory's specific use cases for utilities and energy companies in preventing wildfires and improving grid reliability
  • → The company's recent news, funding rounds, or partnerships to understand their growth trajectory
  • → Their target customer segments and industries mentioned in their marketing materials or case studies
  • → How satellite data technology works for environmental monitoring and the competitive landscape in climate tech

💬 Prepare for These Interview Topics

Based on this role, you may be asked about:

1 Walk us through how you'd design an ABM program for a strategic utility company using Overstory's satellite data solutions
2 How would you measure success and build dashboards for ABM engagement and revenue contribution in this role?
3 Describe your experience partnering with Customer Success teams on renewal and expansion motions in a B2B context
4 What digital advertising platforms and website experimentation tools have you used for account-based targeting, and how would you apply them here?
5 How would you approach improving website conversion paths and personalized account experiences for Overstory's target accounts?
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⚠️ Common Mistakes to Avoid

  • Focusing only on lead generation metrics without demonstrating experience with account-based strategies for strategic accounts
  • Generic digital marketing experience without specific examples of ABM program ownership and HubSpot expertise
  • Not addressing the location requirement (within 2 hours of US Eastern Time) or showing understanding of remote collaboration needs

📅 Application Timeline

This position is open until filled. However, we recommend applying as soon as possible as roles at mission-driven organizations tend to fill quickly.

Typical hiring timeline:

1

Application Review

1-2 weeks

2

Initial Screening

Phone call or written assessment

3

Interviews

1-2 rounds, usually virtual

✓

Offer

Congratulations!

Ready to Apply?

Good luck with your application to Overstory!

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