Senior Manager, Demand Generation

ABM & Full-Funnel Demand Generation

• Own the strategy and execution of ABM programs for a focused list of strategic accounts.
• Build integrated, multi-channel campaigns (paid social, email, website, digital events) to drive awareness, engagement, and pipeline.
• Partner closely with Sales and Customer Success on coordinated plays that support expansion, upsell, and renewal motions.
• Continuously optimize funnel performance, audience targeting, and conversion rates.

Digital Marketing and Reporting

• Develop and execute an account-based digital program including paid channels, account targeting, intent signals, personalized creative, and coordinated plays with Sales.
• Improve website conversion paths, landing pages, and personalized account experiences.
• Partner with Revenue Operations to shape marketing operations and reporting dashboards; including workflows, scoring, segmentation, and nurture programs.
• Build dashboards that track funnel health, ABM engagement, and revenue contribution.
• Provide insights and recommendations to Marketing and Sales leadership to guide prioritization and resource allocation.

This role helps prevent power outages and reduce wildfire risks by enabling utilities to better manage vegetation near power lines through AI and satellite imagery, contributing to a safer, more resilient electrical grid that supports communities and addresses climate change.

• 7+ years of experience in B2B demand generation, with significant ownership of ABM programs and strategic account motions.
• Located within two hours of the US eastern time zone.
• Strong command of digital advertising platforms and website experimentation tools.
• Proven ability to build, execute and measure full-funnel account-based programs.
• Excellent communication, project-management, and stakeholder-alignment skills.
• Deep expertise in HubSpot.
• Data-driven and curious; constantly experimenting with the latest tools.

Remote work from 11 countries (US, Netherlands, UK, Ireland, Estonia, Portugal, France, Sweden, Denmark, Switzerland, Canada), annual in-person team gathering, occasional in-person collaboration opportunities, diverse and inclusive team culture with 15 nationalities represented, strong focus on work-life balance and human connection.

Overstory uses AI and advanced satellite imagery to help utilities pinpoint and prioritize vegetation risks near power lines, preventing outages, reducing wildfire risks, and accelerating the transition to a safer, more resilient electrical grid to address climate change.