Application Guide

How to Apply for Senior Manager, Data - Fundraising and Marketing

at GiveDirectly

🏢 About GiveDirectly

GiveDirectly is unique in the nonprofit sector for its evidence-based approach to poverty alleviation through direct cash transfers, bypassing traditional aid intermediaries. Working here means contributing to one of the fastest-growing international development organizations that prioritizes rigorous impact evaluation and transparency in how donations are used.

About This Role

This Senior Manager role involves leading data systems and analytics specifically for fundraising and marketing, directly influencing how GiveDirectly acquires and retains donors to fund cash transfers. You'll be responsible for integrating technology into field processes and measuring quantitative performance, making data central to scaling the organization's impact.

💡 A Day in the Life

A typical day might involve analyzing donor acquisition data from recent campaigns, meeting with marketing teams to optimize strategies based on performance metrics, and working with field operations to improve data collection processes. You'd likely spend time integrating new technology solutions and designing impact evaluation frameworks for fundraising initiatives.

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Interview Prep

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🎯 Who GiveDirectly Is Looking For

  • Has 5+ years experience managing data systems for nonprofit fundraising/marketing, with proven success in donor acquisition/retention analytics
  • Demonstrates expertise in quantitative performance measurement and impact evaluation methodologies relevant to international development
  • Possesses strong technical skills in data integration and technology implementation for field operations in low-resource settings
  • Shows passion for evidence-based approaches to poverty alleviation and can translate complex data into actionable fundraising strategies

📝 Tips for Applying to GiveDirectly

1

Highlight specific experience with nonprofit fundraising data systems (like Salesforce NPSP, Raiser's Edge) and how you've used them to improve donor metrics

2

Quantify your impact on donor acquisition/retention rates in previous roles, showing percentage improvements or specific campaign results

3

Demonstrate understanding of GiveDirectly's unique model by referencing their research publications on cash transfer effectiveness

4

Show how you've integrated technology into field operations, especially in international or low-resource contexts

5

Include examples of how you've designed and implemented impact evaluation frameworks for fundraising initiatives

✉️ What to Emphasize in Your Cover Letter

['Your experience with data-driven fundraising strategies in the nonprofit sector, specifically for international development', "How you've used data analytics to optimize donor acquisition and retention in previous roles", 'Your approach to integrating technology into field processes and data management systems', "Why GiveDirectly's evidence-based model resonates with you and how your skills align with their commitment to rigorous evaluation"]

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🔍 Research Before Applying

To stand out, make sure you've researched:

  • → GiveDirectly's published research on cash transfer impacts (available on their website and in academic journals)
  • → Their specific fundraising channels and donor communication strategies from annual reports and marketing materials
  • → The technology stack mentioned in their field operations documentation and how data flows from recipients to donors
  • → Their organizational growth trajectory and how data has supported their scaling as one of the fastest-growing nonprofits

💬 Prepare for These Interview Topics

Based on this role, you may be asked about:

1 How would you design a data system to track donor lifetime value and optimize acquisition channels for GiveDirectly?
2 Describe your experience with impact evaluation frameworks and how you'd apply them to fundraising performance measurement
3 What technology solutions would you implement to improve data collection from field operations in remote areas?
4 How would you use data analytics to improve donor retention rates for a cash transfer nonprofit?
5 Can you walk through how you'd analyze the ROI of different marketing channels for donor acquisition?
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⚠️ Common Mistakes to Avoid

  • Applying with only corporate/commercial marketing data experience without demonstrating understanding of nonprofit fundraising metrics
  • Failing to show how your data work connects to social impact or poverty alleviation outcomes
  • Using generic data analytics examples without tailoring them to GiveDirectly's specific cash transfer model and donor base

📅 Application Timeline

This position is open until filled. However, we recommend applying as soon as possible as roles at mission-driven organizations tend to fill quickly.

Typical hiring timeline:

1

Application Review

1-2 weeks

2

Initial Screening

Phone call or written assessment

3

Interviews

1-2 rounds, usually virtual

✓

Offer

Congratulations!

Ready to Apply?

Good luck with your application to GiveDirectly!

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