Application Guide

How to Apply for Senior Manager, Content and Social

at Vertical Aerospace

🏢 About Vertical Aerospace

Vertical Aerospace is pioneering electric aviation with its eVTOL aircraft, Valo, targeting airliner-level safety certification by 2028. As a fast-growing SME transitioning from prototype to scaling operations, the company offers a rare opportunity to shape the narrative of a transformative industry. Working here means contributing to carbon-free personal air travel and redefining aerospace best practices.

About This Role

This role is the driving force behind Vertical's content engine, blending strategy and hands-on execution (30% strategy, 70% execution). You'll craft compelling stories that engage financial, aerospace, and consumer audiences, positioning the company as the category leader. Your work will directly influence investor confidence and public perception during a critical growth phase.

💡 A Day in the Life

Your day might start with a cross-functional sync with IR to align on upcoming financial announcements, then shift to drafting a blog post about a new engineering milestone. Afternoon could involve reviewing social media analytics and planning a campaign for an upcoming airshow, ending with editing a video script for the Valo prototype test flight. You'll juggle strategic planning with hands-on content creation, ensuring every piece reinforces Vertical's leadership in electric aviation.

🚀 Application Tools

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Interview Prep

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🎯 Who Vertical Aerospace Is Looking For

  • A strategic storyteller with 7+ years of experience in content marketing, ideally in high-tech, aerospace, or sustainability sectors.
  • Proven ability to translate complex technical milestones (e.g., eVTOL certification) into engaging narratives for diverse audiences.
  • Hands-on content creator comfortable with writing, editing, and managing multiple channels (social, web, PR).
  • Collaborative leader who can work cross-functionally with Commercial, IR, and engineering teams to align messaging.

📝 Tips for Applying to Vertical Aerospace

1

Highlight any experience with regulated industries (aerospace, automotive, medtech) to show you understand compliance-driven storytelling.

2

Showcase a portfolio of content that drove measurable engagement or investor interest, not just brand awareness.

3

In your resume, explicitly connect your past work to eVTOL or aviation milestones to demonstrate domain interest.

4

Mention familiarity with UK/EU aerospace regulations (EASA) or US equivalents (FAA) to prove you can navigate certification narratives.

5

Tailor your cover letter to reference Vertical's specific milestones (e.g., Valo's 2028 certification target) and how you'd amplify them.

✉️ What to Emphasize in Your Cover Letter

['Emphasize your ability to simplify complex aerospace technology for financial and consumer audiences.', 'Demonstrate your experience in high-stakes, fast-paced scaling environments (startup to SME).', "Show how you've used content to build conviction in a company's trajectory, especially during pre-revenue phases.", 'Highlight your collaborative approach with cross-functional teams (IR, engineering, commercial) to ensure consistent messaging.']

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🔍 Research Before Applying

To stand out, make sure you've researched:

  • → Read Vertical's latest press releases and investor updates to understand their current narrative and tone.
  • → Study competitors (e.g., Joby, Archer) to identify gaps in their content strategies that Vertical could exploit.
  • → Review the Valo aircraft specifications and certification roadmap to speak knowledgeably about technical milestones.
  • → Familiarize yourself with UK aerospace regulations (CAA) and sustainability targets relevant to eVTOLs.

💬 Prepare for These Interview Topics

Based on this role, you may be asked about:

1 How would you craft a content campaign around a major certification milestone (e.g., EASA approval)?
2 Describe a time you translated a technical product feature into a compelling story for non-experts.
3 How do you measure the success of content in influencing investor or customer sentiment?
4 Walk us through how you'd manage a content calendar for a product launch with multiple stakeholders.
5 What's your approach to balancing brand storytelling with regulatory constraints in aerospace?
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⚠️ Common Mistakes to Avoid

  • Don't submit a generic content marketing resume without aviation or high-tech experience; it will be filtered out.
  • Avoid vague statements like 'I love storytelling' without concrete examples of impact (e.g., engagement rates, investor leads).
  • Never ignore the regulatory aspects; failing to mention certification or safety could signal a lack of industry understanding.

📅 Application Timeline

This position is open until filled. However, we recommend applying as soon as possible as roles at mission-driven organizations tend to fill quickly.

Typical hiring timeline:

1

Application Review

1-2 weeks

2

Initial Screening

Phone call or written assessment

3

Interviews

1-2 rounds, usually virtual

✓

Offer

Congratulations!

Ready to Apply?

Good luck with your application to Vertical Aerospace!

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