Application Guide

How to Apply for Senior Individual Giving Executive - Acquisition

at Ashby Jenkins Recruitment

🏢 About Ashby Jenkins Recruitment

Ashby Jenkins Recruitment specializes in placing fundraisers with mission-driven charities, particularly in the children's sector. This role is with a large children's charity that genuinely supports flexible working, innovation, and professional development within a collaborative team environment. The organization offers meaningful work that directly impacts childhoods, making it ideal for fundraisers seeking purpose-driven employment.

About This Role

This Senior Individual Giving Executive role focuses on acquisition campaigns across digital, direct mail, F2F, telemarketing, and DRTV channels. You'll manage day-to-day campaign delivery, contribute to annual planning, monitor significant budgets (including £500k campaigns), coordinate creative development, and mentor junior colleagues. The position offers strategic growth opportunities while directly contributing to fundraising that changes children's lives.

💡 A Day in the Life

A typical day might involve reviewing campaign performance metrics across digital and direct mail channels, coordinating with creative agencies on upcoming campaign materials, analyzing budget allocations for a £500k DRTV campaign, and mentoring a junior colleague on campaign management best practices. You'll likely participate in virtual team meetings to discuss strategy and collaborate with stakeholders to optimize acquisition approaches.

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Interview Prep

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🎯 Who Ashby Jenkins Recruitment Is Looking For

  • Has 3+ years of individual giving acquisition experience across multiple channels (digital, direct mail, F2F, telemarketing, or DRTV)
  • Demonstrates experience managing substantial campaign budgets (ideally £100k+) and analyzing results to inform strategy
  • Shows mentoring experience or willingness to develop junior colleagues' campaign management skills
  • Possesses strong stakeholder management skills with both internal teams and external agencies/partners

📝 Tips for Applying to Ashby Jenkins Recruitment

1

Quantify your acquisition campaign results - include specific metrics like ROI, conversion rates, or budget sizes you've managed

2

Highlight any experience with children's charities or mission-driven organizations in your resume

3

Demonstrate your multi-channel expertise by mentioning specific campaigns across digital, direct mail, F2F, telemarketing, or DRTV

4

Show your strategic thinking by describing how you've used campaign analysis to shape future fundraising strategy

5

Mention any experience with remote collaboration tools and self-management, given the home-based nature of the role

✉️ What to Emphasize in Your Cover Letter

['Your specific experience with individual giving acquisition campaigns and measurable results', 'Examples of managing significant budgets and coordinating creative development with stakeholders', 'Your approach to mentoring junior colleagues and fostering team development', "Why you're drawn to children's charity work and how your values align with their mission"]

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🔍 Research Before Applying

To stand out, make sure you've researched:

  • → The charity's current individual giving campaigns and acquisition channels (likely visible on their website)
  • → Recent news about the charity's impact on children's lives and their strategic priorities
  • → Industry trends in individual giving acquisition, particularly in the children's charity sector
  • → Ashby Jenkins Recruitment's placement focus and their reputation in charity recruitment

💬 Prepare for These Interview Topics

Based on this role, you may be asked about:

1 Walk us through a successful acquisition campaign you managed from planning to analysis
2 How would you approach managing a £500k budget across multiple channels?
3 Describe your experience mentoring or developing junior fundraising staff
4 How do you balance innovation with proven methods in acquisition fundraising?
5 What metrics do you prioritize when analyzing campaign performance and why?
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⚠️ Common Mistakes to Avoid

  • Focusing only on retention or stewardship experience without highlighting acquisition expertise
  • Being vague about budget management experience or campaign results
  • Not demonstrating understanding of multi-channel acquisition strategies specific to individual giving

📅 Application Timeline

This position is open until filled. However, we recommend applying as soon as possible as roles at mission-driven organizations tend to fill quickly.

Typical hiring timeline:

1

Application Review

1-2 weeks

2

Initial Screening

Phone call or written assessment

3

Interviews

1-2 rounds, usually virtual

✓

Offer

Congratulations!

Ready to Apply?

Good luck with your application to Ashby Jenkins Recruitment!

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