Application Guide

How to Apply for Senior Growth Designer (Product)

at Amber Electric

🏢 About Amber Electric

Amber Electric is unique as Australia's first energy retailer providing wholesale electricity prices directly to consumers, enabling them to save money while supporting renewable energy. They combine dynamic pricing with smart technology to empower consumers to profit from green energy, creating a mission-driven company at the intersection of sustainability and tech innovation. Working here means contributing to Australia's energy transition while building consumer-focused products in a fast-paced startup environment.

About This Role

This Senior Growth Designer role involves leading design for Amber's Product Growth stream, specifically shaping acquisition, onboarding, and retention experiences across the customer journey. You'll identify high-impact opportunities to improve user activation and conversion while running experiments with Product, Data, and Marketing teams. The role is impactful because you'll directly influence how Australians adopt and benefit from green energy technology through optimized user experiences.

💡 A Day in the Life

A typical day might start by analyzing yesterday's experiment results with the data team, then collaborating with product managers to prioritize the next high-impact opportunity in the acquisition funnel. You'd spend midday designing rapid prototypes for A/B tests on onboarding improvements, followed by a sync with marketing to align on messaging for conversion experiments. The day would wrap up with user research synthesis to identify new friction points in the customer journey.

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Interview Prep

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🎯 Who Amber Electric Is Looking For

  • Has 3-5 years experience in high-growth product environments, ideally within Australian startups or scale-ups focused on consumer tech or fintech
  • Demonstrates expertise in designing within growth loops and can show specific examples of turning data insights into successful design improvements
  • Has a portfolio showing activation, conversion, and retention mechanics implementation with measurable results in reducing user friction
  • Can balance rapid experimentation with maintaining long-term product integrity and design cohesion in fast-paced environments

📝 Tips for Applying to Amber Electric

1

Showcase specific examples of growth design work in your portfolio, particularly around acquisition funnels or onboarding flows for consumer products

2

Quantify your impact with metrics like conversion rate improvements, activation lift, or retention increases from previous growth design projects

3

Research Amber's current app/web experience and suggest one specific, actionable improvement to their onboarding or activation flow

4

Highlight any experience with energy, fintech, or subscription-based products since these share similar conversion and retention challenges

5

Demonstrate your collaboration with data and marketing teams by describing specific cross-functional experiments you've designed and implemented

✉️ What to Emphasize in Your Cover Letter

["Your experience designing for growth in Australian startup/scale-up environments and how it applies to Amber's mission", "Specific examples of how you've used data to identify and design solutions that improved activation or conversion metrics", 'Your approach to balancing rapid experimentation with maintaining product integrity and cohesive user experiences', "Why you're passionate about applying growth design principles to green energy and consumer empowerment"]

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🔍 Research Before Applying

To stand out, make sure you've researched:

  • → Download and use Amber's app to understand their current onboarding flow and identify potential friction points
  • → Research Australia's energy market dynamics, particularly wholesale pricing models and renewable energy adoption trends
  • → Study Amber's blog and case studies to understand their customer success stories and value proposition
  • → Review their app store reviews and social media presence to identify common user pain points or praise points

💬 Prepare for These Interview Topics

Based on this role, you may be asked about:

1 Walk us through a specific growth design project where you improved activation or conversion metrics, including how you collaborated with data and marketing teams
2 How would you approach identifying the biggest friction points in Amber's current customer journey from consideration through conversion?
3 Describe your process for designing and running experiments within growth loops while maintaining product cohesion
4 What metrics would you prioritize tracking for Amber's growth stream and how would you use them to inform design decisions?
5 How do you balance the need for rapid testing with ensuring long-term product integrity and user experience quality?
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⚠️ Common Mistakes to Avoid

  • Presenting only visual/UI design work without showing how your designs impacted business metrics like conversion or retention
  • Focusing on traditional product design processes without demonstrating experience with rapid experimentation and growth loops
  • Showing generic portfolio pieces without context about the growth challenges you were solving or the results achieved

📅 Application Timeline

This position is open until filled. However, we recommend applying as soon as possible as roles at mission-driven organizations tend to fill quickly.

Typical hiring timeline:

1

Application Review

1-2 weeks

2

Initial Screening

Phone call or written assessment

3

Interviews

1-2 rounds, usually virtual

✓

Offer

Congratulations!

Ready to Apply?

Good luck with your application to Amber Electric!

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