Application Guide

How to Apply for Senior Field Marketing Manager, West Region

at Workiva

🏢 About Workiva

Workiva is a leader in integrated ESG reporting, helping organizations streamline climate impact and compliance data. The company's mission-driven focus on transparency and sustainability, combined with its innovative SaaS platform, makes it an attractive employer for those passionate about driving positive environmental change through technology.

About This Role

This role is the strategic and operational linchpin for field marketing in the West region, directly partnering with sales leadership to accelerate pipeline and revenue. You'll own the full lifecycle of high-impact events, from strategy to execution, making a tangible impact on business growth while shaping Workiva's brand presence in a key market.

💡 A Day in the Life

A typical day might start with a check-in with West region sales leadership to review pipeline priorities and upcoming events. You could spend the morning finalizing logistics for a regional roadshow, then shift to creative brainstorming for a virtual event, and end the day analyzing post-event metrics to optimize future campaigns.

🚀 Application Tools

Generate Cover Letter

AI-powered, tailored for Workiva

Interview Prep

Practice questions for this role

🎯 Who Workiva Is Looking For

  • Experienced in enterprise SaaS field marketing, with a proven track record of planning and executing regional events that drive measurable pipeline and revenue.
  • A strategic thinker who can translate demand generation campaigns into tailored regional plans, with strong skills in budget management and cross-functional collaboration.
  • Highly execution-oriented and creative, able to deliver world-class event experiences that engage buyers and accelerate the sales cycle.
  • Comfortable working in a high-velocity environment, with excellent communication skills to partner effectively with sales leadership and cross-functional teams.

📝 Tips for Applying to Workiva

1

Quantify your impact: In your resume and cover letter, include specific metrics from past field marketing campaigns (e.g., 'generated $X pipeline from a 3-city roadshow' or 'achieved Y% attendee-to-opportunity conversion').

2

Showcase your alignment with sales: Highlight examples where you acted as a true marketing partner to sales leadership, such as co-creating territory plans or aligning event calendars to sales priorities.

3

Demonstrate ESG knowledge: Research Workiva's ESG reporting solutions and mention how you would leverage events to position Workiva as a leader in transparent climate impact reporting.

4

Emphasize remote collaboration: Provide examples of successfully managing field events across a large region (West) while working remotely, including coordination with virtual teams and vendors.

5

Tailor your portfolio: If possible, include a link to a portfolio or case study of a past event you led, detailing strategy, execution, and results. Ensure it reflects the enterprise SaaS context.

✉️ What to Emphasize in Your Cover Letter

['Your ability to own the full event lifecycle from strategy to execution, with specific examples of driving pipeline and revenue.', 'Your experience partnering with sales leadership in a regional capacity, including how you aligned marketing plans to sales goals.', "Your creativity in designing engaging event experiences that elevate brand and accelerate the buyer's journey.", "Your understanding of Workiva's mission and how your skills can contribute to their ESG reporting goals."]

Generate Cover Letter →

🔍 Research Before Applying

To stand out, make sure you've researched:

  • → Familiarize yourself with Workiva's platform and specifically its ESG reporting capabilities. Understand the key differentiators and target industries.
  • → Review recent news or case studies about Workiva's field marketing successes or event strategies (e.g., conference sponsorships, regional roadshows).
  • → Understand the competitive landscape in ESG reporting and how Workiva positions itself against competitors like Salesforce or SAP.
  • → Look into the West region's key industries (tech, finance, etc.) and how field marketing might be tailored to them.

💬 Prepare for These Interview Topics

Based on this role, you may be asked about:

1 Walk me through a time you planned and executed a regional field marketing event from start to finish. What were the key metrics and outcomes?
2 How do you prioritize and align the regional marketing calendar with sales priorities and pipeline goals?
3 Describe a creative event idea you implemented that significantly impacted the buyer's journey or brand perception.
4 How do you manage budgets and measure ROI for field marketing events? Provide an example of a budget challenge and how you handled it.
5 How would you approach building relationships with sales leadership in the West region to ensure marketing and sales are aligned?
Practice Interview Questions →

⚠️ Common Mistakes to Avoid

  • Submitting a generic cover letter that doesn't mention Workiva's ESG focus or the specific requirements of the West region role.
  • Focusing only on event logistics without demonstrating strategic thinking or pipeline impact.
  • Failing to show how you collaborate with sales or other cross-functional teams, which is critical for this role.

📅 Application Timeline

This position is open until filled. However, we recommend applying as soon as possible as roles at mission-driven organizations tend to fill quickly.

Typical hiring timeline:

1

Application Review

1-2 weeks

2

Initial Screening

Phone call or written assessment

3

Interviews

1-2 rounds, usually virtual

✓

Offer

Congratulations!

Ready to Apply?

Good luck with your application to Workiva!

← Back to Job Listing Apply Now →