Application Guide

How to Apply for Senior Engineer - Data & Marketing Technology

at Via Transporation

🏢 About Via Transporation

Via Transportation is revolutionizing urban mobility by creating efficient, affordable, and sustainable transportation networks through cutting-edge software. Unlike traditional ride-sharing companies, Via focuses on shared, dynamic routing solutions that optimize entire transportation systems, making them uniquely positioned at the intersection of technology and social impact. Working here means contributing to tangible improvements in how cities move while being at the forefront of transportation innovation.

About This Role

This Senior Engineer role sits at the intersection of data, marketing technology, and AI experimentation, responsible for building internal tools, owning Via's CRM (HubSpot), and creating a unified data strategy for marketing. You'll directly impact how Via scales its marketing efforts through accurate measurement, AI-driven experiments, and optimized tool integrations, making this role critical for translating technical capabilities into business growth.

💡 A Day in the Life

A typical day might start with reviewing HubSpot automations and website performance metrics, then collaborating with marketing specialists on a new landing page integration. Afternoon could involve prototyping an AI experiment using harmonized customer data, followed by a cross-functional workshop to upskill team members on a new marketing technology tool. The day often ends with evaluating a potential technology partner or refining the data governance framework for marketing's single source of truth.

🚀 Application Tools

Generate Cover Letter

AI-powered, tailored for Via Transporation

Interview Prep

Practice questions for this role

🎯 Who Via Transporation Is Looking For

  • A hands-on builder with a portfolio of side projects or tools demonstrating experimentation with emerging tech, particularly AI/ML applications
  • A collaborative tech owner experienced with HubSpot CRM who can bridge engineering and marketing teams while championing best practices
  • A data strategist who has structured disparate data sources into a single source of truth for marketing measurement and reporting
  • A growth-minded communicator who can present technical concepts to non-technical stakeholders and advocate for excellence with emotional intelligence

📝 Tips for Applying to Via Transporation

1

Highlight specific HubSpot CRM projects you've owned, including automations, integrations, or website/landing page development

2

Showcase a side project or experiment involving AI/ML, especially if it demonstrates how you 'stay ahead of emerging tech'

3

Describe a time you created a 'single source of truth' from disparate data systems, quantifying the impact on marketing measurement

4

Emphasize experience with B2B platforms and B2C communications tools within an integrated marketing technology stack

5

Demonstrate how you've fostered a 'culture of experimentation' through hands-on upskilling or collaborative prototyping

✉️ What to Emphasize in Your Cover Letter

["Your experience as a tech owner for CRM platforms (specifically HubSpot) and how you've collaborated with marketing specialists", "Examples of AI experiments you've facilitated that made a difference at scale, linking accurate data to business impact", "How you've built internal tools or enabled teams to do so, emphasizing your builder/prototyper mindset", 'Your approach to creating foundational data strategies that harmonize disparate systems for end-to-end measurement']

Generate Cover Letter →

🔍 Research Before Applying

To stand out, make sure you've researched:

  • → Via's specific transportation solutions in New York City and how they differ from competitors like Uber or Lyft
  • → Via's recent AI/ML initiatives or partnerships mentioned in press releases or blog posts
  • → The company's B2B and B2C customer segments and how marketing might differ between them
  • → Via's technology blog or engineering culture posts to understand their approach to experimentation and tool-building

💬 Prepare for These Interview Topics

Based on this role, you may be asked about:

1 Walk us through a HubSpot CRM implementation or optimization project you led, including integrations and automations
2 Describe an AI experiment you designed and executed, focusing on how you ensured it was based on accurate data
3 How would you evaluate and select technology partners for Via's marketing technology stack?
4 Tell us about a time you created a 'single source of truth' from disparate data systems and how it improved reporting
5 How do you balance fostering experimentation with maintaining best practices and governance in a fast-growing company?
Practice Interview Questions →

⚠️ Common Mistakes to Avoid

  • Focusing only on technical skills without demonstrating collaboration with non-technical teams or emotional intelligence
  • Presenting generic marketing technology experience without specific HubSpot CRM ownership examples
  • Emphasizing theoretical AI knowledge without concrete examples of experiments or tools you've built and scaled

📅 Application Timeline

This position is open until filled. However, we recommend applying as soon as possible as roles at mission-driven organizations tend to fill quickly.

Typical hiring timeline:

1

Application Review

1-2 weeks

2

Initial Screening

Phone call or written assessment

3

Interviews

1-2 rounds, usually virtual

✓

Offer

Congratulations!

Ready to Apply?

Good luck with your application to Via Transporation!

← Back to Job Listing Apply Now →