Senior Engineer - Data & Marketing Technology

• Build internal tools and enable the team to do so: Stay ahead of emerging tech and foster a culture of experimentation, especially with AI.
• Promote best practices in the use of our technology stack. Evaluate suitable technology partners. Champion collaborative, hands-on upskilling.
• Serve as the tech owner for Via's CRM (HubSpot) and collaborate with internal specialists to oversee all aspects including website development, landing pages, email templates, automations, and platform integrations.
• Manage and optimize our integrated set of tools, including B2B platforms, B2C comms, analytics, and other tools.
• Contribute to the foundational data strategy for marketing, ensuring data from disparate systems is structured, harmonized, and governed to create a single source of truth.
• Facilitate AI experiments based on accurate data, that eventually make a difference at scale.
• Enable accurate end-to-end measurement and reporting.

This role supports Via's mission to create public transportation systems that provide far greater access to jobs, healthcare, and education by powering the marketing engine that reaches transit decision-makers, consumers, investors, and internal teams.

• Builder & prototyper mindset: You have side projects, build your own tools and experiments.
• Team player: Collaborative. Ability to work with other engineers and other disciplines across the organization.
• Communication: Ability to present to a non-technical audience and advocate for excellence. Strong emotional intelligence and sound judgment.
• Growth mindset: Take feedback onboard and proactively push beyond your comfort zone to progress.
• Highly organized and detail-oriented: nothing slips through the cracks on your watch.
• Comfortable working with ambiguity, juggling multiple priorities, and adapting on the fly.
• Unflappable under pressure: you stay calm, clear-headed, and focused when the stakes are high.
• Curious, proactive, and solution-oriented: you're always two steps ahead.
• Hands-on experience in architecting and managing a complex MarTech stack (HubSpot and HubL, Salesforce, and Braze experience welcomed).
• Web dev experience (JavaScript, React, HTML, CSS)
• Strong understanding of data engineering concepts: ETL/ELT, data warehouses, identity resolution, event tracking, attribution.
• AI: You include generative tools in your workflow, and try prototypes with the ongoing stream of new tech landing on the market.
• Experience with GA4, Segment, SQL, Looker/Tableau, or similar tools is welcome.
• Experience in tech, start ups or fast-paced in-house environments is welcome.

• Final salary will be determined by the candidate's experience, knowledge, and skills. Salary reflected does not include equity or variable pay, where applicable
• Salary Range: $140,000 - $170,000 per year
• We are proud to offer a generous and comprehensive benefits package, including free medical plans and 401K matching.

Via is on a mission to create public transportation systems that provide far greater access to jobs, healthcare, and education. Our platform serves as the technology backbone for modern transit networks, transforming antiquated and siloed public transportation systems into smart, data-driven, and efficient digital networks.