Application Guide

How to Apply for Senior Director, Product Marketing

at Charge Point

🏢 About Charge Point

ChargePoint operates the world's largest open EV charging network, uniquely positioned across commercial, fleet, and residential segments. Its mission to empower widespread EV adoption offers a rare opportunity to shape an entire industry's infrastructure and growth.

About This Role

As Senior Director, Product Marketing, you'll own the go-to-market strategy for both hardware and software products, directly driving commercial impact and building a high-performing team. This role is pivotal in translating ChargePoint's innovations into market success, influencing product adoption across diverse customer segments.

💡 A Day in the Life

Your day might start with a cross-functional standup with Product and Sales to align on launch timelines, followed by deep-dive sessions crafting messaging for a new fleet software product. Afternoons could involve reviewing competitive analysis, mentoring your team, and presenting GTM plans to executive leadership, ending with a review of campaign performance metrics.

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Interview Prep

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🎯 Who Charge Point Is Looking For

  • Proven leader with 8+ years in product marketing, specifically in EV charging, cleantech, or adjacent industries like energy or IoT hardware.
  • Track record of building and scaling product marketing functions from scratch, including hiring, mentoring, and setting strategic direction.
  • Hands-on experience developing compelling positioning and messaging for complex B2B and B2C products, with measurable outcomes.
  • Exceptional cross-functional collaborator who can align Product, Sales, and Engineering teams around a unified go-to-market vision.

📝 Tips for Applying to Charge Point

1

Tailor your resume to highlight specific EV charging or cleantech product launches, including metrics like market share growth or revenue impact.

2

In your cover letter, explicitly connect your experience with ChargePoint's multi-segment strategy (commercial, fleet, residential) and open network model.

3

Prepare a 1-page 'Go-to-Market Vision' document outlining how you'd approach launching a new ChargePoint product (e.g., a fleet management software).

4

Mention familiarity with ChargePoint's network data or recent industry reports (e.g., BloombergNEF) to show deep market understanding.

5

Use your LinkedIn to showcase thought leadership in EV infrastructure, such as posts about policy changes or technology trends.

✉️ What to Emphasize in Your Cover Letter

['Your experience driving go-to-market strategies for hardware+software products in cleantech or related fields.', 'Specific examples of building and leading product marketing teams, including hiring and process creation.', "Understanding of ChargePoint's unique position as an open network vs. competitors like Tesla Supercharger.", 'Your passion for accelerating EV adoption and how this role aligns with your career mission.']

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🔍 Research Before Applying

To stand out, make sure you've researched:

  • → Study ChargePoint's latest product announcements (e.g., Omni Port, fleet management software) and their market reception.
  • → Analyze ChargePoint's competitive landscape, including Tesla, Electrify America, and Blink Charging, focusing on their GTM strategies.
  • → Review ChargePoint's investor relations materials and recent earnings calls for strategic priorities and growth areas.
  • → Understand the regulatory environment for EV charging (e.g., NEVI funding, state mandates) and how it impacts product marketing.

💬 Prepare for These Interview Topics

Based on this role, you may be asked about:

1 How would you prioritize go-to-market efforts across commercial, fleet, and residential segments?
2 Describe a time you aligned Product and Sales teams around a challenging product launch.
3 How do you measure the success of product marketing initiatives? Provide specific KPIs.
4 What is your approach to positioning a product in a highly competitive and regulated market like EV charging?
5 How would you build a product marketing function from scratch at a company like ChargePoint?
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⚠️ Common Mistakes to Avoid

  • Submitting a generic resume without highlighting cleantech or EV-specific experience.
  • Focusing only on B2C marketing when the role covers B2B (commercial, fleet) and B2C (residential).
  • Neglecting to show leadership experience—this is a senior director role requiring team-building and strategy ownership.

📅 Application Timeline

This position is open until filled. However, we recommend applying as soon as possible as roles at mission-driven organizations tend to fill quickly.

Typical hiring timeline:

1

Application Review

1-2 weeks

2

Initial Screening

Phone call or written assessment

3

Interviews

1-2 rounds, usually virtual

✓

Offer

Congratulations!

Ready to Apply?

Good luck with your application to Charge Point!

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