Senior Director of Marketing Operations & Data

• Own and optimize the complete marketing technology stack, including CRM, marketing automation, analytics platforms, attribution tools, large language model (LLM) integrations, and emerging martech solutions across both B2B and B2C motions.
• Design and implement scalable processes for lead management, campaign execution, and performance tracking for B2B and B2C campaigns, including the development of testing frameworks to optimize conversion rates, campaign performance, and customer acquisition costs.
• Ensure data integrity and governance across all marketing systems while partnering with sales operations and data operations and engineering teams to create unified attribution models.
• Develop executive-level dashboards and reporting cadences that translate marketing performance into meaningful business insights.

This role drives the adoption of sustainable home solutions through optimized marketing technology and data insights, supporting GoodLeap's mission to make these products more affordable and accessible, while also contributing to the company's nonprofit GivePower, which provides life-saving water and clean electricity systems globally.

• Bachelor's degree required.
• 10-12 years of marketing operations experience, with demonstrated progression in responsibility and impact.
• Deep expertise in marketing automation platforms (Salesforce Marketing Cloud, HubSpot, Marketo, Pardot), CRM systems (Salesforce preferred), and analytics tools (Google Analytics, Adobe Analytics, Google Tag Manager, SEMrush, and Pendo).
• Advanced proficiency in SQL, Excel/Google Sheets, and data visualization tools (Tableau, Looker, etc.).
• Experience with attribution modeling, MMM (Media Mix Modeling), and advanced analytics methodologies.
• Strong knowledge of data privacy regulations and their implications for data collection, consent, and marketing automation.

Compensation: $150,000 - $170,000 annually. The company emphasizes a collaborative work culture and values a rewarding career, though no additional perks or benefits are explicitly mentioned in the description.

GoodLeap is a technology company delivering best-in-class financing and software products for sustainable solutions, such as solar panels, batteries, and energy-efficient home products, with over $27 billion in financing since 2018. It also supports the nonprofit GivePower, which builds and deploys life-saving water and clean electricity systems, impacting over 1.6 million people across Africa, Asia, and South America.