Application Guide

How to Apply for Senior Digital Strategist - Oceans and Plastics (6-month contract)

at Greenpeace USA

🏢 About Greenpeace USA

Greenpeace USA is unique as a global activist organization that combines direct action with creative communication to drive environmental change, operating independently from corporations and governments. Working here offers the chance to be part of high-impact campaigns that directly confront environmental crises through protest, digital mobilization, and strategic advocacy.

About This Role

This 6-month contract role involves developing and executing digital strategies for Greenpeace USA's oceans and plastics campaigns, focusing on growing supporter engagement and fundraising through email, social media, SMS, and web channels. You'll lead cross-functional teams to create and deploy campaign content while analyzing performance data to optimize future efforts.

💡 A Day in the Life

A typical day might involve morning check-ins with cross-functional teams to coordinate campaign content production, analyzing engagement data from recent email/SMS sends, developing strategy for upcoming oceans campaign actions, and reviewing legal considerations for protest-related communications. You'd likely balance long-term project planning with adapting to breaking environmental news that requires immediate digital response.

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Interview Prep

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🎯 Who Greenpeace USA Is Looking For

  • Has 7+ years in environmental public interest campaigning, ideally with experience in oceans/plastics issues or similar high-profile environmental campaigns
  • Possesses 6+ years of digital engagement expertise specifically in advocacy/political contexts, with proven ability to mobilize supporters through email, social media, and SMS
  • Has 3+ years managing cross-functional teams in fast-paced environments, with a portfolio of creative digital campaigns that drove measurable results
  • Demonstrates deep knowledge of digital campaign planning, testing methodologies, and data analysis to optimize engagement strategies

📝 Tips for Applying to Greenpeace USA

1

Quantify your impact in previous environmental campaigns - include specific metrics about supporter growth, engagement rates, or fundraising results from digital initiatives

2

Showcase experience with rapid-response campaigning common in activist organizations, highlighting how you've adapted strategies to breaking environmental news or events

3

Demonstrate knowledge of Greenpeace's specific campaign tactics by referencing recent oceans/plastics actions or creative communications you admire

4

Highlight any experience with legal/compliance considerations in advocacy communications, as mentioned in the job description's 'legal sign-off' requirement

5

Emphasize your ability to work in remote, distributed teams since this is a fully remote position with likely cross-functional collaboration

✉️ What to Emphasize in Your Cover Letter

['Your specific experience with environmental advocacy campaigns, particularly those related to oceans, plastics, or similar high-visibility environmental issues', "Examples of successful digital engagement strategies you've developed that increased supporter growth or fundraising for advocacy organizations", 'Your approach to managing cross-functional teams in fast-paced campaign environments, including how you prioritize responsive vs. planned work', "How your digital expertise aligns with Greenpeace's creative communication style and activist approach to environmental change"]

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🔍 Research Before Applying

To stand out, make sure you've researched:

  • → Greenpeace USA's current oceans and plastics campaigns - review their website, recent actions, and campaign materials
  • → Greenpeace's specific digital engagement style - analyze their email campaigns, social media presence, and mobilization tactics
  • → Recent Greenpeace victories or high-profile actions related to environmental issues, particularly in the US context
  • → The organization's stance on corporate partnerships and funding sources, as this influences campaign strategies

💬 Prepare for These Interview Topics

Based on this role, you may be asked about:

1 How would you develop a digital strategy for a rapid-response campaign around a breaking oceans/plastics news event?
2 Describe your experience analyzing post-campaign data and how you've used those insights to improve future engagement strategies
3 How do you balance long-term campaign planning with the need for responsive, timely actions in an activist organization?
4 What's your approach to managing creative content production across teams while ensuring legal compliance in advocacy messaging?
5 How would you test and implement new digital engagement tactics specifically for environmental activism audiences?
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⚠️ Common Mistakes to Avoid

  • Focusing only on corporate digital marketing experience without connecting it to advocacy or activist contexts
  • Presenting generic digital strategy knowledge without demonstrating understanding of environmental campaign specifics
  • Failing to show experience with the rapid-response, protest-driven nature of Greenpeace's work versus more conventional NGO approaches

📅 Application Timeline

This position is open until filled. However, we recommend applying as soon as possible as roles at mission-driven organizations tend to fill quickly.

Typical hiring timeline:

1

Application Review

1-2 weeks

2

Initial Screening

Phone call or written assessment

3

Interviews

1-2 rounds, usually virtual

✓

Offer

Congratulations!

Ready to Apply?

Good luck with your application to Greenpeace USA!

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