Application Guide

How to Apply for Senior Digital Strategist

at American Civil Liberties Union of Florida

🏢 About American Civil Liberties Union of Florida

The ACLU of Florida is the state's largest civil rights and civil liberties organization, known for its bold litigation and advocacy on issues like voting rights, racial justice, and privacy. Working here means being part of a mission-driven team that fights for constitutional values and individual rights in a politically impactful state.

About This Role

As Senior Digital Strategist, you'll lead the organization's digital presence, ensuring every tweet, email, and campaign aligns with ACLU's advocacy goals. This role is impactful because you'll translate complex legal and policy issues into compelling digital actions that mobilize supporters and influence public opinion across Florida.

💡 A Day in the Life

A typical day might start with a morning stand-up with the digital team to review campaign metrics and plan content. You'll then collaborate with the policy team to craft a social media strategy around a new court ruling, followed by drafting an email alert to supporters. Afternoon could involve analyzing weekly engagement data and adjusting the content calendar for upcoming advocacy actions.

🚀 Application Tools

Generate Cover Letter

AI-powered, tailored for American Civil Liberties Union of Florida

Interview Prep

Practice questions for this role

🎯 Who American Civil Liberties Union of Florida Is Looking For

  • A digital strategist with 5+ years of experience, including 2+ years in a senior role, who has led multi-channel campaigns for advocacy or social justice organizations.
  • An exceptional writer who can distill complex legal or policy topics into clear, persuasive digital content for diverse audiences.
  • Proficient with CMS (e.g., WordPress), social media platforms (Twitter, Facebook, Instagram, TikTok), email marketing tools (e.g., ActionKit, Mailchimp), and basic design tools (Canva, Adobe Suite).
  • Comfortable working remotely and collaborating across teams (legal, policy, advocacy) to align digital strategy with organizational priorities.

📝 Tips for Applying to American Civil Liberties Union of Florida

1

Tailor your resume to highlight campaign results (e.g., email list growth, social media engagement, petition signatures) rather than just responsibilities.

2

In your cover letter, mention specific ACLU of Florida campaigns you admire and how your skills could advance them.

3

Include a portfolio or links to past digital campaigns you've led, especially those involving advocacy or social change.

4

Demonstrate knowledge of Florida-specific civil rights issues (e.g., voting rights, immigrant rights, LGBTQ+ protections) in your application.

5

Show your ability to work cross-functionally by describing a time you coordinated with legal or policy teams on a digital campaign.

✉️ What to Emphasize in Your Cover Letter

['Emphasize your experience in integrated digital campaign planning across multiple issue areas, not just one.', 'Highlight your ability to translate complex legal or policy topics into accessible digital content for public engagement.', 'Showcase your leadership in setting digital strategy and managing a team or senior-level projects.', "Express passion for civil liberties and the ACLU's mission, specifically referencing their Florida work."]

Generate Cover Letter →

🔍 Research Before Applying

To stand out, make sure you've researched:

  • → Review the ACLU of Florida's website and social media channels to understand their current digital presence and tone.
  • → Read recent press releases or blog posts about their priority issues (e.g., voting rights, racial justice, privacy).
  • → Look into their past digital campaigns (e.g., 'Let People Vote' or 'Stop SB 90') to see how they've mobilized supporters.
  • → Familiarize yourself with the political landscape in Florida, especially recent legislation affecting civil liberties.
Visit American Civil Liberties Union of Florida's Website →

💬 Prepare for These Interview Topics

Based on this role, you may be asked about:

1 How would you approach aligning digital strategy with the organization's litigation and advocacy priorities?
2 Describe a successful digital campaign you led that involved multiple teams (e.g., legal, policy, advocacy).
3 How do you measure the success of digital campaigns? What metrics matter most for advocacy?
4 Give an example of how you've handled a digital crisis or controversial issue on social media.
5 How would you engage Florida's diverse population through digital channels, including non-English speakers?
Practice Interview Questions →

⚠️ Common Mistakes to Avoid

  • Submitting a generic application without mentioning the ACLU of Florida or their specific campaigns.
  • Focusing only on creative aspects without showing strategic thinking or data-driven decision-making.
  • Ignoring the remote work aspect—failing to mention experience with remote collaboration or self-management.

📅 Application Timeline

This position is open until filled. However, we recommend applying as soon as possible as roles at mission-driven organizations tend to fill quickly.

Typical hiring timeline:

1

Application Review

1-2 weeks

2

Initial Screening

Phone call or written assessment

3

Interviews

1-2 rounds, usually virtual

✓

Offer

Congratulations!

Ready to Apply?

Good luck with your application to American Civil Liberties Union of Florida!

← Back to Job Listing Apply Now →