Application Guide

How to Apply for Senior Digital Media Specialist

at Jobs to Move America

🏢 About Jobs to Move America

Jobs to Move America (JMA) is a national research, policy, and organizing center that transforms how public dollars shape the manufacturing economy. They advance racial and economic justice by ensuring public investments create good jobs, cleaner air, and real opportunity for communities. Working at JMA means being part of a mission-driven team that directly impacts public policy and community well-being.

About This Role

As the Senior Digital Media Specialist, you will develop and execute an organization-wide digital media strategy to advance JMA's campaigns and goals. You'll manage primary digital channels (Instagram, Facebook, LinkedIn, YouTube, X) and create platform-specific content including graphics and short-form videos. This role is impactful because your work will directly amplify JMA's advocacy for racial and economic justice, reaching key audiences and driving engagement on critical issues.

💡 A Day in the Life

A typical day might start with reviewing analytics from the previous day's posts and adjusting the content calendar. You'd then create graphics or short videos for an upcoming campaign action, coordinate with campaign teams on digital materials, and manage targeted ads on LinkedIn or Google. Afternoon could involve scheduling posts across platforms, engaging with comments, and preparing a weekly performance report for the team.

🚀 Application Tools

Generate Cover Letter

AI-powered, tailored for Jobs to Move America

Interview Prep

Practice questions for this role

🎯 Who Jobs to Move America Is Looking For

  • Has 5+ years of experience executing digital strategies for campaigns, preferably in advocacy, labor, or social justice contexts.
  • Proficient in analytics (Google Analytics) and social media management tools (Sprout Social), with a data-driven approach to optimize content performance.
  • Experienced with WordPress, LinkedIn, Instagram, Google Ads, Action Network, Salesforce, and Canva (or similar tools) to manage diverse digital channels.
  • Deeply committed to social and economic justice and strengthening workers' rights, with a passion for using digital media to drive systemic change.

📝 Tips for Applying to Jobs to Move America

1

Highlight specific campaign examples where your digital strategy led to measurable impact, such as increased engagement, petition signatures, or policy wins.

2

Showcase your experience with Action Network and Salesforce, as these are key tools for JMA's organizing and advocacy work.

3

Demonstrate your ability to create platform-specific content by including links to portfolios or examples of graphics/short-form videos you've produced.

4

Emphasize your commitment to racial and economic justice in your cover letter and resume, aligning with JMA's mission.

5

Tailor your application to reflect understanding of JMA's current campaigns (e.g., manufacturing, public transit, good jobs) and how your skills can advance them.

✉️ What to Emphasize in Your Cover Letter

["Your deep commitment to social and economic justice and how it aligns with JMA's mission.", "Specific examples of digital strategies you've led for campaigns, including data-driven results.", "Your proficiency with the required tools (WordPress, Sprout Social, Google Analytics, etc.) and willingness to learn JMA's specific tech stack.", 'How your experience can help JMA reach new audiences and strengthen their organizing efforts.']

Generate Cover Letter →

🔍 Research Before Applying

To stand out, make sure you've researched:

  • → Review JMA's current campaigns (e.g., 'Clean Transit,' 'Manufacturing Jobs') to understand their messaging and target audiences.
  • → Read JMA's recent reports or policy briefs to grasp the evidence-based approach they take in advocacy.
  • → Follow JMA on social media to see their current content style and engagement strategies.
  • → Look into JMA's partner organizations and coalitions to understand the broader movement they're part of.
Visit Jobs to Move America's Website →

💬 Prepare for These Interview Topics

Based on this role, you may be asked about:

1 Describe a time you used data to pivot a digital strategy mid-campaign and the outcome.
2 How would you approach creating content for different platforms (Instagram vs. LinkedIn) to support a campaign like 'Good Jobs for Transit'?
3 What experience do you have with Action Network or Salesforce for list-building and engagement?
4 How do you stay updated on digital trends and apply them to advocacy work?
5 Tell us about a time you collaborated with campaign teams to create digital materials that drove action.
Practice Interview Questions →

⚠️ Common Mistakes to Avoid

  • Sending a generic application without referencing JMA's specific mission or campaigns.
  • Overemphasizing corporate or for-profit experience without connecting it to advocacy or social justice.
  • Neglecting to mention your proficiency with required tools like Action Network or Salesforce, which are critical for this role.

📅 Application Timeline

This position is open until filled. However, we recommend applying as soon as possible as roles at mission-driven organizations tend to fill quickly.

Typical hiring timeline:

1

Application Review

1-2 weeks

2

Initial Screening

Phone call or written assessment

3

Interviews

1-2 rounds, usually virtual

✓

Offer

Congratulations!

Ready to Apply?

Good luck with your application to Jobs to Move America!

← Back to Job Listing Apply Now →