Application Guide

How to Apply for Senior Digital Marketing Manager (m/f/d)

at Integrity Next

🏢 About Integrity Next

Integrity Next is a purpose-driven company dedicated to enhancing corporate supply chains for a more sustainable world. Working here means contributing to meaningful environmental and social impact while growing your career in a mission-focused, remote-first environment.

About This Role

As Senior Digital Marketing Manager, you'll own the full spectrum of digital marketing execution—from paid search and social to SEO and website optimization—directly driving demand and lead generation. Your data-driven decisions will shape the company's growth and amplify its sustainability mission.

💡 A Day in the Life

Your morning starts with reviewing performance dashboards in Looker Studio and GA4, identifying trends in paid search and social campaigns. Midday, you collaborate with the Content team on SEO-optimized blog posts and with Sales on lead scoring adjustments. Afternoons are for A/B testing ad creatives, optimizing landing pages in HubSpot, and planning the next quarter's digital strategy.

🚀 Application Tools

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Interview Prep

Practice questions for this role

🎯 Who Integrity Next Is Looking For

  • 6–7 years of hands-on digital marketing experience, specifically in B2B SaaS or enterprise software, with a strong track record in performance marketing (Google Ads, LinkedIn Campaign Manager).
  • Proficient in GA4, Google Tag Manager, HubSpot, Looker Studio, Semrush, and ideally Amplitude, Hotjar, or Contao, with the ability to analyze data and implement improvements directly.
  • Excellent written and spoken English (German is a plus) and comfortable collaborating cross-functionally with Marketing Ops, Content, Field Marketing, and Sales teams.
  • Self-starter who thrives in a remote environment, takes ownership of day-to-day execution, and is passionate about using digital marketing to drive sustainability in supply chains.

📝 Tips for Applying to Integrity Next

1

Highlight specific B2B SaaS campaigns you've managed end-to-end, including metrics like ROI, lead volume, or cost per lead.

2

Demonstrate hands-on proficiency with the mentioned tools (e.g., GA4, HubSpot, Semrush) by describing concrete examples of how you used them to optimize performance.

3

Tailor your resume to show experience in sustainability or supply chain topics, even if tangential, to align with Integrity Next's mission.

4

In your cover letter, mention a specific challenge in supply chain sustainability and how digital marketing could address it.

5

Since the role is remote in Germany, confirm your eligibility to work in Germany and emphasize your remote collaboration skills.

✉️ What to Emphasize in Your Cover Letter

["Your passion for sustainability and how it aligns with Integrity Next's mission to enhance corporate supply chains.", "Specific examples of B2B SaaS digital marketing successes, including paid search, paid social, and SEO campaigns you've owned.", 'Your analytical approach to performance marketing—how you use data to identify opportunities and drive improvements.', 'Your ability to collaborate across teams (Marketing Ops, Content, Field Marketing, Sales) to achieve demand generation goals.']

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🔍 Research Before Applying

To stand out, make sure you've researched:

  • → Understand Integrity Next's core product: how it helps companies enhance supply chain sustainability (visit their website and read case studies).
  • → Research the competitive landscape: other B2B SaaS sustainability platforms and how Integrity Next differentiates itself.
  • → Familiarize yourself with key sustainability regulations (e.g., CSRD, EU Taxonomy) that impact corporate supply chains.
  • → Review their blog and social media to get a sense of their content strategy and tone of voice.

💬 Prepare for These Interview Topics

Based on this role, you may be asked about:

1 Walk me through a time you optimized a paid search campaign to reduce CPA while maintaining lead quality.
2 How do you approach SEO for a B2B SaaS company? Can you give an example of a successful strategy you implemented?
3 Describe your experience with GA4 and Looker Studio—how have you used them to report on digital marketing performance?
4 How would you collaborate with the Content Marketing team to align SEO and paid social efforts with demand generation goals?
5 Given Integrity Next's sustainability focus, how would you tailor digital marketing campaigns to resonate with environmentally conscious buyers?
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⚠️ Common Mistakes to Avoid

  • Don't focus on B2C marketing experience; this role is strictly B2B SaaS. Avoid generic campaign examples from retail or DTC.
  • Don't claim proficiency in tools you haven't used hands-on. Be honest and highlight willingness to learn if needed.
  • Avoid a generic cover letter—failing to mention sustainability or the company's mission will signal lack of genuine interest.

📅 Application Timeline

This position is open until filled. However, we recommend applying as soon as possible as roles at mission-driven organizations tend to fill quickly.

Typical hiring timeline:

1

Application Review

1-2 weeks

2

Initial Screening

Phone call or written assessment

3

Interviews

1-2 rounds, usually virtual

✓

Offer

Congratulations!

Ready to Apply?

Good luck with your application to Integrity Next!

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