Senior Digital Analyst

About the Role We're looking for a detail-obsessed, data-curious Digital Analyst to join our agency team at Column and Row. You'll serve as the connective tissue between our data ops team, our strategists, and our clients — ensuring our analytics infrastructure is accurate, insightful, and actionable. About Column & Row Column & Row is a boutique data analytics agency working to provide mission-driven organizations with better data so that they can make a bigger positive impact in the world. We specialize in website & marketing optimization, providing actionable insights and data to comms teams who want to understand and grow their digital assets. Key Responsibilities Implement, verify, and audit custom tagging via Google Tag Manager (GTM) and GA4 Build and maintain reporting dashboards in Looker Studio that tell a clear visual story Monitor data quality and proactively identify anomalies — distinguishing between spam/noise and meaningful insights QA data before it reaches clients or strategists Respond to ad hoc data requests from strategists and clients, including campaign, program, and website performance analysis Investigate, verify and share data driven analysis of website data Align data insights to strategic pillars defined by the team and clients Act as the bridge between the data ops team and the client/strategy team Requirements Hands-on experience with GA4 , GTM , and Looker Studio Deep understanding of GA4 dimensions and metrics, what they mean and how to tell a story with them Strong grasp of how websites and digital marketing ecosystems operate Ability to identify technical data issues and understand their root causes Experience working in an agency environment across multiple clients Exceptional attention to detail — filters, date ranges, footnotes, the works Strong communication skills to translate complex data into strategic narratives You're a Great Fit If You... Geek out over data and love digging into the details Are obsessed with data quality and accuracy Are naturally curious about what data means and how it can unlock client opportunities Understand the full system of marketing analytics — from technical implementation to strategic application Thrive in a fast-paced, multi-client agency setting Want your work to support organizations doing real, meaningful good in the world Are looking for a flexible, part-time role that fits alongside your life Value working with thoughtful, kind, low-ego teammates and clients

About the Role We're looking for a detail-obsessed, data-curious Digital Analyst to join our agency team at Column and Row. You'll serve as the connective tissue between our data ops team, our strategists, and our clients — ensuring our analytics infrastructure is accurate, insightful, and actionable. About Column & Row Column & Row is a boutique data analytics agency working to provide mission-driven organizations with better data so that they can make a bigger positive impact in the world. We specialize in website & marketing optimization, providing actionable insights and data to comms teams who want to understand and grow their digital assets. Key Responsibilities Implement, verify, and audit custom tagging via Google Tag Manager (GTM) and GA4 Build and maintain reporting dashboards in Looker Studio that tell a clear visual story Monitor data quality and proactively identify anomalies — distinguishing between spam/noise and meaningful insights QA data before it reaches clients or strategists Respond to ad hoc data requests from strategists and clients, including campaign, program, and website performance analysis Investigate, verify and share data driven analysis of website data Align data insights to strategic pillars defined by the team and clients Act as the bridge between the data ops team and the client/strategy team Requirements Hands-on experience with GA4 , GTM , and Looker Studio Deep understanding of GA4 dimensions and metrics, what they mean and how to tell a story with them Strong grasp of how websites and digital marketing ecosystems operate Ability to identify technical data issues and understand their root causes Experience working in an agency environment across multiple clients Exceptional attention to detail — filters, date ranges, footnotes, the works Strong communication skills to translate complex data into strategic narratives You're a Great Fit If You... Geek out over data and love digging into the details Are obsessed with data quality and accuracy Are naturally curious about what data means and how it can unlock client opportunities Understand the full system of marketing analytics — from technical implementation to strategic application Thrive in a fast-paced, multi-client agency setting Want your work to support organizations doing real, meaningful good in the world Are looking for a flexible, part-time role that fits alongside your life Value working with thoughtful, kind, low-ego teammates and clients