Application Guide

How to Apply for Senior CRM Executive

at Octopus Energy

🏢 About Octopus Energy

Octopus Energy is revolutionizing the energy sector by combining AI-driven technology with 100% renewable energy to create transparent, customer-centric solutions for a low-carbon future. Working here means contributing directly to climate action while being part of a fast-growing, innovative company that challenges traditional energy models.

About This Role

As Senior CRM Executive at Octopus Energy, you'll own the CRM content calendar, build and deploy email campaigns, and use data analytics to optimize customer journeys and conversion rates. This role directly impacts customer acquisition and retention by ensuring timely, relevant communications that align with the company's mission of transparent, renewable energy.

💡 A Day in the Life

You might start your day analyzing campaign performance metrics from the previous day's email deployments, then move to planning upcoming content for the CRM calendar. After lunch, you could be building a new automated journey in HubSpot, QA'ing email templates, and collaborating with copywriters on upcoming campaign briefs. The day typically ends with reviewing segmentation strategies and preparing performance reports for stakeholders.

🚀 Application Tools

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Interview Prep

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🎯 Who Octopus Energy Is Looking For

  • Has 3+ years hands-on experience with HubSpot or Ortto, specifically building automated email journeys and managing segmentation
  • Demonstrates strong GDPR compliance knowledge in database management and can cite specific examples of implementing best practices
  • Shows a data-driven mindset with proven ability to analyze KPIs (opens, clicks, conversions) to improve campaign performance
  • Possesses excellent copywriting and editing skills, able to both write compelling briefs for copywriters and create engaging content from scratch

📝 Tips for Applying to Octopus Energy

1

Highlight specific experience with HubSpot or Ortto in your resume, including metrics on campaign performance you've improved

2

Mention any experience with renewable energy or sustainability-focused companies, as this aligns with Octopus Energy's mission

3

Include a portfolio link or examples of email campaigns you've built, particularly automated journeys with clear segmentation logic

4

Demonstrate your GDPR knowledge by describing how you've managed opt-outs and data compliance in previous roles

5

Reference Octopus Energy's specific values (transparency, AI-driven solutions, renewable energy) in your application materials

✉️ What to Emphasize in Your Cover Letter

["Your experience with marketing automation platforms (specifically HubSpot or Ortto) and examples of successful campaigns you've built", "How you've used data analytics to improve CRM performance metrics like opens, clicks, and conversions", 'Your approach to GDPR compliance in database management and segmentation', "Why you're passionate about working for a company focused on renewable energy and low-carbon solutions"]

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🔍 Research Before Applying

To stand out, make sure you've researched:

  • → Octopus Energy's specific renewable energy offerings and how they differ from traditional energy providers
  • → The company's use of AI and technology in customer service (like their Kraken platform)
  • → Recent marketing campaigns or CRM initiatives Octopus Energy has launched
  • → The UK energy market landscape and regulatory environment, particularly regarding renewable energy targets

💬 Prepare for These Interview Topics

Based on this role, you may be asked about:

1 Walk us through how you would build an automated welcome journey for new Octopus Energy prospects
2 How would you measure the success of a CRM campaign at Octopus Energy, and what KPIs would you prioritize?
3 Describe your experience with A/B testing in email campaigns and how you've used results to improve performance
4 How do you ensure GDPR compliance when managing customer data and segmentation?
5 What opportunities do you see for improving CRM communications in the renewable energy sector specifically?
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⚠️ Common Mistakes to Avoid

  • Applying with generic CRM experience without mentioning specific platforms like HubSpot or Ortto
  • Failing to demonstrate GDPR knowledge or data compliance experience
  • Not showing understanding of or interest in the renewable energy/sustainability aspect of Octopus Energy's mission

📅 Application Timeline

This position is open until filled. However, we recommend applying as soon as possible as roles at mission-driven organizations tend to fill quickly.

Typical hiring timeline:

1

Application Review

1-2 weeks

2

Initial Screening

Phone call or written assessment

3

Interviews

1-2 rounds, usually virtual

✓

Offer

Congratulations!

Ready to Apply?

Good luck with your application to Octopus Energy !

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