Application Guide

How to Apply for Senior Copywriter

at BackMarket

🏢 About BackMarket

BackMarket is a leading marketplace for refurbished electronics, championing sustainability by reducing e-waste and making tech accessible. Working here means joining a mission-driven team that values humor, creativity, and cultural relevance to change how the world consumes gadgets.

About This Role

As Senior Copywriter, you'll craft bold, human-centric copy that cuts through noise across all channels—from social to TV. Your work directly shapes how millions perceive refurbished tech, blending sharp wit with data-driven strategy to drive both brand love and business results.

💡 A Day in the Life

Start the morning reviewing campaign performance data and Slack messages from the studio team. Spend midday brainstorming taglines for a new paid social ad, then hop on a call with the marketing head to align on a product launch. Afternoon is for drafting and revising copy across email, web, and out-of-home, ending with a quick standup to prioritize tomorrow's deadlines.

🚀 Application Tools

Generate Cover Letter

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Interview Prep

Practice questions for this role

🎯 Who BackMarket Is Looking For

  • A seasoned copywriter with 5+ years at a creative agency or in-house team, known for delivering breakthrough concepts that balance humor with business goals.
  • A cultural chameleon who stays ahead of trends, speaks the language of diverse audiences, and can write in a voice that's relatable without being generic.
  • A collaborative storyteller who thrives on feedback, works seamlessly with designers and marketers, and can translate complex briefs into simple, powerful copy.
  • A data-informed creative who uses insights to refine messaging, not just to justify it—comfortable with analytics but driven by instinct and wit.

📝 Tips for Applying to BackMarket

1

Submit a portfolio with 3-5 examples that show your range: one humorous, one emotional, one data-driven. Include at least one piece that made a measurable impact (e.g., CTR lift).

2

In your resume, highlight any experience writing for sustainability, tech, or marketplace brands—even if it's a side project or pro bono work.

3

Write your cover letter in BackMarket's tone: irreverent, smart, and human. Open with a joke or a sharp observation about e-waste or consumer culture.

4

Mention specific BackMarket campaigns or social posts you admire and explain how you'd evolve them. Show you've done your homework.

5

If you have experience writing for diverse US audiences (Gen Z, millennials, families), call it out. BackMarket wants a voice that resonates nationwide.

✉️ What to Emphasize in Your Cover Letter

['Your ability to make complex topics (like refurbishment) feel simple and desirable, not cheap or risky.', 'A specific example of how you used data to inform a creative decision that improved performance.', 'Your passion for sustainability and how you see copywriting as a tool to change consumer behavior.', 'Your comfort with fast-paced collaboration across multiple stakeholders and channels.']

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🔍 Research Before Applying

To stand out, make sure you've researched:

  • → Read BackMarket's blog and social channels (Instagram, Twitter, LinkedIn) to understand their current tone and campaigns.
  • → Check recent news about refurbished electronics market trends and consumer attitudes toward sustainability.
  • → Review competitor copy (Apple's refurbished store, Gazelle, Swappa) to see how BackMarket differentiates.
  • → Look up BackMarket's 'Certified by BackMarket' program and their quality standards to understand the product story.

💬 Prepare for These Interview Topics

Based on this role, you may be asked about:

1 Walk us through a campaign where you had to balance brand voice with a tight budget or short timeline.
2 How would you write a social post announcing a new iPhone refurbishment deal? Give us three different angles.
3 Tell me about a time your copy failed—what did you learn and how did you pivot?
4 How do you stay culturally relevant without being cringey? Give an example of a trend you successfully leveraged.
5 BackMarket's brand voice is 'human and funny.' How do you ensure humor doesn't alienate or offend?
Practice Interview Questions →

⚠️ Common Mistakes to Avoid

  • Being too generic or safe—BackMarket wants bold, risky copy that stands out; avoid corporate jargon.
  • Not showing data literacy—this role requires copy that drives business results, so avoid purely creative fluff.
  • Ignoring the sustainability angle—failing to connect your work to the mission of reducing e-waste can signal you don't care about their core purpose.

📅 Application Timeline

This position is open until filled. However, we recommend applying as soon as possible as roles at mission-driven organizations tend to fill quickly.

Typical hiring timeline:

1

Application Review

1-2 weeks

2

Initial Screening

Phone call or written assessment

3

Interviews

1-2 rounds, usually virtual

✓

Offer

Congratulations!

Ready to Apply?

Good luck with your application to BackMarket!

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