Application Guide
How to Apply for Senior Business Development Manager, D&I
at Planet
🏢 About Planet
Planet is a unique space and data company that operates the largest constellation of imaging satellites, providing daily Earth imagery to empower environmental, humanitarian, and commercial decision-making. Working here means contributing to a mission-driven team that values people-centric culture and global impact.
About This Role
This role focuses on driving business development for Planet's government and national security clients in the Asia, Pacific, Japan region. You will lead the full BD lifecycle—from prospecting to deal closure—while shaping Planet's go-to-market strategy for defense and intelligence sectors.
💡 A Day in the Life
You'll start by reviewing intelligence briefs and prioritizing outreach to defense contacts in APJ. Mid-morning, you might join a call with a Japanese procurement officer, followed by an internal sync on pipeline strategy. Afternoons often involve preparing proposals or analyzing competitor moves, with occasional travel to regional capitals for in-person meetings.
🚀 Application Tools
🎯 Who Planet Is Looking For
- Proven track record in business development or sales within government/national security markets, ideally in the APJ region.
- Deep understanding of satellite imagery, geospatial intelligence, or Earth observation technology and its defense applications.
- Strong network within APJ government agencies, defense ministries, or intelligence communities.
- Ability to navigate complex procurement cycles and build long-term strategic partnerships.
📝 Tips for Applying to Planet
Highlight specific experience with government contracts (e.g., RFPs, procurement cycles) and any work with APJ defense or intelligence agencies.
Demonstrate knowledge of Planet's satellite capabilities (e.g., daily revisit, high-resolution) and how they solve national security challenges.
Include metrics from past BD roles, such as deal size, pipeline growth, or contract value.
Tailor your resume to emphasize cross-cultural communication and regional expertise, not just generic sales.
Mention familiarity with Planet's mission and how your personal values align with using space for Earth stewardship.
✉️ What to Emphasize in Your Cover Letter
["Your passion for Planet's mission of using satellite data for global good, especially in national security contexts.", 'Specific examples of BD success in APJ government markets, including deal size and stakeholder engagement.', 'Understanding of the unique challenges in defense sales (e.g., security clearances, long sales cycles).', "How your network in the region can accelerate Planet's entry or growth in APJ national security."]
Generate Cover Letter →🔍 Research Before Applying
To stand out, make sure you've researched:
- → Study Planet's product suite (e.g., PlanetScope, SkySat) and recent contracts with government agencies.
- → Review Planet's blog and press releases for announcements about APJ partnerships or defense applications.
- → Understand the competitive landscape: Maxar, Airbus, and other EO providers in the region.
- → Familiarize yourself with key APJ defense policies and budgets, especially in Japan, Australia, and India.
💬 Prepare for These Interview Topics
Based on this role, you may be asked about:
⚠️ Common Mistakes to Avoid
- Overlooking the need for security clearance or regional language skills; emphasize any clearances or language proficiency.
- Focusing too much on commercial sales experience without addressing government procurement nuances.
- Submitting a generic cover letter that doesn't mention Planet's unique satellite constellation or mission.
📅 Application Timeline
This position is open until filled. However, we recommend applying as soon as possible as roles at mission-driven organizations tend to fill quickly.
Typical hiring timeline:
Application Review
1-2 weeks
Initial Screening
Phone call or written assessment
Interviews
1-2 rounds, usually virtual
Offer
Congratulations!