Application Guide

How to Apply for Senior Account Manager (Natural Channel)

at Impossible Foods

🏢 About Impossible Foods

Impossible Foods is revolutionizing the food industry by creating delicious, sustainable plant-based meat alternatives that directly address environmental and health challenges. Unlike traditional food companies, they combine cutting-edge science with a mission-driven approach to transform global food systems. Working here means contributing to a tangible solution for climate change while being part of a pioneering brand in the rapidly growing plant-based sector.

About This Role

As Senior Account Manager for the Natural Channel, you'll be the primary contact for key direct accounts like KeHE, Sprouts, and Fresh Market, responsible for driving sales growth and market share through strategic partnerships. This role involves developing business plans with retail and distributor partners, executing sales presentations, and managing targets to expand Impossible Foods' presence in natural grocery stores. Your work directly impacts the company's mission by increasing accessibility of sustainable food options in specialized retail channels.

💡 A Day in the Life

A typical day might involve virtual meetings with KeHE or Sprouts buyers to review performance metrics and plan upcoming promotions, followed by analyzing sales data to identify growth opportunities in specific Natural Channel accounts. You'd likely spend time preparing for an upcoming line review presentation while coordinating with marketing on upcoming product launches tailored to natural grocery consumers.

🚀 Application Tools

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Interview Prep

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🎯 Who Impossible Foods Is Looking For

  • Has 3-6 years of CPG/food retail sales experience specifically with Natural Channel accounts like KeHE, Sprouts, Gelsons, Fresh Thyme, or Fresh Market
  • Demonstrates proven success in account management within the food/beverage natural/organic retail space, not just general CPG
  • Is comfortable with ~35% travel to visit key accounts and distributor partners across the US
  • Possesses experience developing joint business plans with retail partners and executing successful line reviews

📝 Tips for Applying to Impossible Foods

1

Quantify your Natural Channel sales achievements - specifically mention percentage growth, revenue increases, or market share gains with accounts like KeHE or Sprouts

2

Highlight any experience with plant-based, sustainable, or mission-driven food brands in your resume, as this shows alignment with Impossible Foods' values

3

Research and mention specific Impossible Foods products currently in Natural Channel stores and suggest growth opportunities you've identified

4

Demonstrate understanding of the Natural Channel's unique dynamics versus conventional grocery in your application materials

5

If you have relationships with key accounts mentioned (KeHE, Sprouts, etc.), discreetly reference these connections in your cover letter

✉️ What to Emphasize in Your Cover Letter

['Your specific experience with Natural Channel accounts and measurable results achieved with similar retailers', "How your sales approach aligns with Impossible Foods' mission of sustainability and environmental impact", "Examples of successful business planning partnerships you've developed with retail/distributor partners", 'Your ability to manage the ~35% travel requirement while maintaining strong account relationships remotely']

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🔍 Research Before Applying

To stand out, make sure you've researched:

  • → Study Impossible Foods' current Natural Channel distribution - which products are in which retailers, and identify potential gaps
  • → Understand the company's sustainability mission and recent environmental impact reports to speak knowledgeably about their 'why'
  • → Research the competitive landscape in Natural Channel plant-based meats (Beyond Meat, etc.) and their distribution strategies
  • → Review recent news about Impossible Foods' retail partnerships and expansion plans in the natural/organic space

💬 Prepare for These Interview Topics

Based on this role, you may be asked about:

1 Describe your experience with KeHE or Sprouts specifically - what strategies worked for growing sales with these distributors?
2 How would you approach developing a joint business plan with a Natural Channel retailer resistant to expanding plant-based offerings?
3 What metrics do you track to measure success in Natural Channel account management, and how would you apply them here?
4 How do you balance the mission-driven aspect of Impossible Foods with the commercial realities of hitting sales targets?
5 Describe a time you successfully executed a line review that resulted in increased distribution or sales velocity
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⚠️ Common Mistakes to Avoid

  • Applying with only conventional grocery experience without demonstrating specific Natural Channel knowledge or relationships
  • Focusing solely on sales metrics without connecting them to Impossible Foods' sustainability mission in application materials
  • Being vague about travel availability or expressing reluctance about the ~35% travel requirement for this remote role

📅 Application Timeline

This position is open until filled. However, we recommend applying as soon as possible as roles at mission-driven organizations tend to fill quickly.

Typical hiring timeline:

1

Application Review

1-2 weeks

2

Initial Screening

Phone call or written assessment

3

Interviews

1-2 rounds, usually virtual

✓

Offer

Congratulations!

Ready to Apply?

Good luck with your application to Impossible Foods!

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