Application Guide
How to Apply for Senior Account Executive, Lime for Business, EU
at Lime
🏢 About Lime
Lime is a pioneer in micromobility, offering shared electric scooters and bikes that reduce urban congestion and carbon emissions. Unlike traditional tech companies, Lime combines hardware, software, and operations to create tangible environmental impact in cities worldwide. Working here means joining a mission-driven team that's literally changing how people move.
About This Role
This Senior Account Executive role is a ground-floor opportunity to build Lime for Business's EU sales engine from scratch. You'll define the Ideal Customer Profile, create outbound strategies, and close deals with enterprise clients while shaping the sales playbook for future hires. Your work will directly expand Lime's B2B footprint across Europe, making sustainable transportation accessible to corporate employees.
💡 A Day in the Life
Your day might start by refining the target account list for German automotive companies, then crafting personalized outreach to HR and sustainability leaders. After lunch, you could be running a discovery call with a French retail chain, mapping their stakeholder needs, followed by documenting a new prospecting tactic that worked. The day ends by updating the sales playbook with lessons learned, preparing to scale what works.
🚀 Application Tools
🎯 Who Lime Is Looking For
- Has 8+ years of B2B sales experience with a proven track record of closing complex, multi-stakeholder deals in mid-market/enterprise sectors
- Possesses 'builder DNA'—demonstrated experience creating sales pipelines from zero in ambiguous environments, not just managing existing ones
- Can navigate executive conversations across HR/Benefits, Workplace/Facilities, Sustainability, and Procurement simultaneously
- Combines relentless prospecting creativity with the polish to structure and document repeatable sales processes for scaling
📝 Tips for Applying to Lime
Quantify your 'builder' experience: show specific metrics on pipelines you created from scratch (e.g., 'built a 300-account target list in 3 months, generating €2M in pipeline')
Tailor your resume to highlight multi-stakeholder sales—mention specific roles you've sold to (HR, Facilities, Sustainability) not just company names
Research Lime's existing B2B clients (like Uber, Google) and propose 2-3 specific EU enterprise verticals you'd target first
Include a brief '30-60-90 day plan' in your cover letter outlining how you'd approach building the EU sales model
Demonstrate knowledge of EU sustainability/ESG regulations and how Lime for Business aligns with corporate climate goals
✉️ What to Emphasize in Your Cover Letter
['Your experience building sales processes from zero in ambiguous environments—give one concrete example', "How you've sold to multiple stakeholders (HR, Facilities, Sustainability) in a single deal", "Your understanding of Lime's mission and why the B2B segment matters for urban mobility", 'Specific ideas for prospecting into EU enterprise accounts (e.g., targeting companies with strong ESG commitments)']
Generate Cover Letter →🔍 Research Before Applying
To stand out, make sure you've researched:
- → Lime's existing B2B partners (check their website/blog for case studies with companies like Uber)
- → EU corporate sustainability regulations (like CSRD) and how micromobility supports ESG reporting
- → Lime's city partnerships in Europe—understand where they operate and local transportation trends
- → Competitors in the corporate micromobility space (e.g., Tier, Dott) and their B2B offerings
💬 Prepare for These Interview Topics
Based on this role, you may be asked about:
⚠️ Common Mistakes to Avoid
- Focusing only on individual sales achievements without showing how you built or structured processes
- Using generic sales jargon ('relationship builder,' 'closer') without concrete examples of multi-stakeholder deals
- Applying with a generic tech sales approach that doesn't address Lime's unique blend of hardware/software/operations
📅 Application Timeline
This position is open until filled. However, we recommend applying as soon as possible as roles at mission-driven organizations tend to fill quickly.
Typical hiring timeline:
Application Review
1-2 weeks
Initial Screening
Phone call or written assessment
Interviews
1-2 rounds, usually virtual
Offer
Congratulations!