Application Guide
How to Apply for Senior Account Executive - LATAM (Spanish/English)
at Workiva
🏢 About Workiva
Workiva specializes in integrated ESG reporting, helping companies achieve transparent climate impact tracking and compliance. Unlike generic SaaS platforms, Workiva focuses specifically on the growing ESG/regulatory reporting space, offering a unique opportunity to work at the intersection of technology, sustainability, and finance. Their platform streamlines complex reporting processes, making them a leader in a niche but rapidly expanding market.
About This Role
As a Senior Account Executive for LATAM, you'll be responsible for driving enterprise sales of Workiva's ESG reporting platform to Spanish-speaking markets, primarily in Mexico. This involves prospecting, conducting needs-based demos, and navigating complex sales cycles with executive buyers in the ESG/regulatory space. Your success directly impacts Workiva's expansion in Latin America and helps organizations improve their sustainability reporting and compliance.
💡 A Day in the Life
A typical day involves prospecting for new leads in Mexico's corporate sector, collaborating with inside sales on opportunity qualification, and conducting tailored demos of Workiva's platform for finance or sustainability executives. You'll spend time researching ESG regulatory updates, strategizing with solution specialists on client challenges, and navigating complex sales pipelines to move deals toward closure in a consultative environment.
🚀 Application Tools
🎯 Who Workiva Is Looking For
- Has 6+ years of enterprise SaaS sales experience, specifically selling complex software solutions (like ERP, GRC, or ESG platforms) to C-level executives in Latin American markets.
- Is fully bilingual in Spanish and English, with the cultural fluency to build trust and navigate business relationships in Mexico and across LATAM.
- Demonstrates a proven ability to articulate technical value propositions around compliance, reporting, or data integration, not just generic SaaS benefits.
- Shows understanding of or curiosity about ESG (Environmental, Social, Governance) reporting frameworks, regulatory trends, or corporate sustainability initiatives.
📝 Tips for Applying to Workiva
Tailor your resume to highlight LATAM market experience and enterprise SaaS sales metrics (quota attainment, deal size, sales cycle length) relevant to complex solutions like Workiva's.
In your application, explicitly mention your fluency in Spanish and English, and provide examples of sales success in Spanish-speaking markets if possible.
Research Workiva's specific ESG reporting use cases (e.g., SEC climate disclosure, EU CSRD) and reference one in your application to show you understand their niche.
If you have experience selling into finance, compliance, or sustainability departments, emphasize that, as these are likely Workiva's buyer personas.
Connect your experience to Workiva's collaborative sales model by mentioning examples of working with inside sales, solution specialists, or partners.
✉️ What to Emphasize in Your Cover Letter
["Highlight your enterprise SaaS sales experience in LATAM, specifying industries or companies you've sold to that align with Workiva's ESG/compliance focus.", "Explain why you're interested in ESG/sustainability reporting specifically, not just any SaaS sales role, to show alignment with Workiva's mission.", "Provide a brief example of how you've used needs analysis to demo a complex platform and overcome objections in a long sales cycle.", 'Mention your bilingual skills and cultural understanding of the Mexican/LATAM business environment.']
Generate Cover Letter →🔍 Research Before Applying
To stand out, make sure you've researched:
- → Explore Workiva's customer case studies, especially those involving LATAM companies or ESG reporting, to understand their platform's impact.
- → Research key ESG reporting regulations (like Mexico's climate disclosure trends, SEC rules, or EU CSRD) to grasp the compliance drivers for Workiva's solutions.
- → Review Workiva's platform features (e.g., data integration, audit trails, collaboration tools) to speak knowledgeably about their technical differentiators.
- → Look into Workiva's partnerships and integrations (e.g., with ERP systems) to understand their ecosystem and sales channels.
💬 Prepare for These Interview Topics
Based on this role, you may be asked about:
⚠️ Common Mistakes to Avoid
- Applying with a generic SaaS sales resume that doesn't highlight LATAM experience, enterprise deal complexity, or bilingual skills.
- Failing to demonstrate knowledge of ESG, compliance, or reporting in the interview, which could suggest a lack of interest in Workiva's niche.
- Overemphasizing short sales cycles or transactional sales; Workiva likely involves long, consultative cycles with multiple stakeholders.
📅 Application Timeline
This position is open until filled. However, we recommend applying as soon as possible as roles at mission-driven organizations tend to fill quickly.
Typical hiring timeline:
Application Review
1-2 weeks
Initial Screening
Phone call or written assessment
Interviews
1-2 rounds, usually virtual
Offer
Congratulations!