Application Guide
How to Apply for Senior Account Executive, D4B (US-Based)
at D2L
🏢 About D2L
D2L is a global leader in learning technology, specifically known for its Brightspace platform that transforms how organizations educate and train. The company stands out for its mission-driven approach to improving learning outcomes through innovative technology, making it appealing for those passionate about education's future. As a remote-first organization with a strong US presence, D2L offers flexibility while maintaining a collaborative culture focused on meaningful impact in the ed-tech space.
About This Role
As a Senior Account Executive for D4B (likely 'Deals for Business'), you'll own a US territory and manage the full sales cycle for enterprise SaaS solutions in corporate e-learning. This role is impactful because you'll drive complex 6-12 month sales cycles with C-level stakeholders, directly contributing to D2L's growth in the competitive corporate training market. You'll balance pipeline building through proactive prospecting with managing sophisticated enterprise deals, requiring both strategic thinking and consistent execution.
💡 A Day in the Life
A typical day involves morning pipeline review and prospecting sessions to identify new corporate training opportunities, followed by strategic calls with existing enterprise prospects navigating complex decision processes. You'll spend afternoons on deal strategy sessions, collaborating with internal teams like Professional Services on solution design, and preparing for executive presentations to C-level stakeholders in HR or training departments.
🚀 Application Tools
🎯 Who D2L Is Looking For
- Has 5-7+ years of proven SaaS sales success specifically in eLearning, HR software, or ed-tech, with measurable experience exceeding revenue targets in enterprise environments
- Demonstrates deep understanding of MEDDPICC or similar methodologies and can articulate how they've applied these frameworks to close complex deals with multiple stakeholders
- Possesses specific experience selling to C-level executives in corporate training/development departments and understands the unique challenges of enterprise learning technology purchases
- Is proficient with Salesforce for pipeline management and has experience using additional sales tools common in ed-tech/SaaS environments for prospecting and deal tracking
📝 Tips for Applying to D2L
Quantify your SaaS sales achievements specifically in eLearning, HR tech, or ed-tech - highlight deals closed, revenue generated, and territory growth metrics that align with D2L's 6-12 month enterprise cycles
Explicitly mention your experience with MEDDPICC methodology in your resume and be prepared to discuss how you've applied it to previous complex sales in the education technology space
Research D2L's Brightspace platform for corporate clients and reference specific features or use cases that align with your experience selling similar solutions
Highlight any experience with channel partners in ed-tech sales, as collaboration with partners is specifically mentioned in the job description
Demonstrate your prospecting discipline by describing your routine for pipeline building and how you maintain a 12-month pipeline - use specific examples from your current/previous roles
✉️ What to Emphasize in Your Cover Letter
['Your specific experience managing 6-12 month enterprise SaaS sales cycles in eLearning or ed-tech, with examples of deals closed involving multiple stakeholders', "How you've successfully prospected and built pipelines in competitive markets, particularly in corporate training/learning technology", "Your understanding of D2L's position in the corporate e-learning market and how your background aligns with selling to businesses rather than academic institutions", 'Examples of cross-functional collaboration with teams like Professional Services and Marketing in previous ed-tech sales roles']
Generate Cover Letter →🔍 Research Before Applying
To stand out, make sure you've researched:
- → D2L's Brightspace platform for business clients - understand the specific features, differentiators, and use cases for corporate training versus academic use
- → D2L's recent corporate client wins and case studies in the US market to understand their traction in specific industries
- → The competitive landscape for corporate e-learning solutions and how D2L positions against competitors like Cornerstone, Docebo, or SAP SuccessFactors
- → D2L's partner ecosystem and channel strategy for US-based business sales
💬 Prepare for These Interview Topics
Based on this role, you may be asked about:
⚠️ Common Mistakes to Avoid
- Presenting generic SaaS sales experience without specific examples in eLearning, HR tech, or ed-tech - D2L needs industry-specific knowledge
- Focusing only on short sales cycles - this role requires demonstrated experience with 6-12 month enterprise deals with multiple stakeholders
- Not being able to discuss MEDDPICC or similar methodologies in detail - this is explicitly mentioned as a requirement in the job description
📅 Application Timeline
This position is open until filled. However, we recommend applying as soon as possible as roles at mission-driven organizations tend to fill quickly.
Typical hiring timeline:
Application Review
1-2 weeks
Initial Screening
Phone call or written assessment
Interviews
1-2 rounds, usually virtual
Offer
Congratulations!