Application Guide
How to Apply for Senior Account Based Marketing Manager
at Workiva
🏢 About Workiva
Workiva specializes in integrated ESG reporting solutions, helping organizations achieve transparent climate impact reporting and compliance. The company stands out by focusing on the growing ESG market with a platform that streamlines complex reporting requirements. Candidates interested in sustainability, regulatory technology, and B2B SaaS would find this particularly compelling.
About This Role
This Senior Account Based Marketing Manager role involves developing and executing global ABM strategies to engage target accounts for Workiva's ESG reporting platform. You'll lead account qualification using intent data, manage multiple campaigns simultaneously, and collaborate with Product Marketing to create targeted content. This role is impactful because it directly drives pipeline and bookings in a high-growth ESG/SaaS environment.
💡 A Day in the Life
A typical day might involve analyzing intent data to refine target account lists, collaborating with Product Marketing on messaging for upcoming campaigns, reviewing performance metrics across multiple running campaigns, and meeting with global team members to align on strategy. You'd balance strategic planning with hands-on campaign execution and cross-functional coordination.
🚀 Application Tools
🎯 Who Workiva Is Looking For
- Has 6+ years specifically in account-based marketing within B2B SaaS or tech, with proven success meeting pipeline/bookings goals
- Possesses experience working with global teams in hyper-growth environments, ideally with exposure to ESG, compliance, or regulatory technology
- Demonstrates proficiency in using intent data and propensity modeling for account qualification and selection
- Has managed multi-channel ABM campaigns targeting both customer acquisition and expansion efforts simultaneously
📝 Tips for Applying to Workiva
Quantify your ABM results with specific metrics (e.g., 'Increased pipeline by 35% through targeted account campaigns at [Previous Company]')
Highlight any ESG, compliance, or regulatory technology marketing experience, even if tangential
Mention specific ABM tools/platforms you've used (e.g., 6sense, Terminus, Demandbase) and how you've applied them
Describe a complex global campaign you managed end-to-end, emphasizing cross-functional collaboration
Tailor your resume to show progression in ABM responsibility, moving from execution to strategy development
✉️ What to Emphasize in Your Cover Letter
['Your experience with intent data and propensity modeling for account selection', 'Specific examples of ABM campaigns that drove measurable pipeline/bookings results', "How your background aligns with Workiva's ESG/compliance focus and B2B SaaS model", 'Experience collaborating with Product Marketing teams to develop targeted messaging']
Generate Cover Letter →🔍 Research Before Applying
To stand out, make sure you've researched:
- → Workiva's specific ESG reporting solutions and recent platform updates
- → The competitive landscape for ESG reporting software
- → Workiva's recent earnings reports and growth metrics
- → Current ESG reporting regulations (like CSRD, SEC climate rules) that drive demand for Workiva's platform
💬 Prepare for These Interview Topics
Based on this role, you may be asked about:
⚠️ Common Mistakes to Avoid
- Applying with only general marketing experience without specific ABM expertise
- Failing to demonstrate quantifiable results from ABM campaigns
- Not showing understanding of B2B SaaS marketing or the ESG/compliance space
📅 Application Timeline
This position is open until filled. However, we recommend applying as soon as possible as roles at mission-driven organizations tend to fill quickly.
Typical hiring timeline:
Application Review
1-2 weeks
Initial Screening
Phone call or written assessment
Interviews
1-2 rounds, usually virtual
Offer
Congratulations!