Senior Account Based Marketing Manager

• Develop and execute global marketing strategies that engage target accounts, including determining which campaigns require an ABM approach, identifying target accounts, selecting the right channel mix and content, executing campaigns, and reporting results
• Manage and support the execution of multiple campaigns simultaneously by implementing tailored strategies and tactics across both customer acquisition and expansion efforts
• Lead the account qualification and selection process using intent data and propensity modeling
• Collaborate with Product Marketing and cross-functional teams to create impactful content and messaging for target accounts across various channels

This role drives account-based marketing campaigns that generate pipeline and bookings from target accounts, contributing to the company's growth and success in the B2B SaaS market.

• Bachelor’s degree or equivalent combination of education and experience in marketing, sales, or partner-related fields
• 6+ years in account-based marketing, demand generation, and closely related marketing fields
• Experience working across global teams in a hyper-growth B2B SaaS or tech marketing environment
• Proven experience in creating and executing targeted account campaigns with a strong record in meeting/exceeding pipeline and bookings goals
• Proficiency in Marketo and Salesforce is highly preferred

Salary range in the US: $106,000.00 - $172,000.00

A discretionary bonus typically paid annually

Restricted Stock Units granted at time of hire

401(k) match and comprehensive employee benefits package

Workiva supports employees in working where they work best - either from an office or remotely from any location within their country of employment

Workiva is a B2B SaaS company that provides cloud-based solutions for financial reporting, compliance, and data management, supporting comprehensive security and privacy training for employees.