Application Guide
How to Apply for Sales Director USA
at Halter
🏢 About Halter
Halter is revolutionizing agriculture by developing smart technology that helps farmers improve productivity, sustainability, and animal welfare. Unlike traditional ag-tech companies, Halter focuses on empowering farmers through innovative solutions that directly impact cow health and farm efficiency. Working here means contributing to meaningful change in agriculture while being part of a mission-driven organization.
About This Role
As Sales Director USA, you'll lead the expansion of Halter's U.S. commercial operations, scaling the sales team from 32 to 60+ while owning revenue forecasting and commercial systems. This role requires balancing strategic leadership with hands-on field work, spending significant time on farms to shape sales strategy and influence global priorities. You'll be responsible for building predictable revenue streams while maintaining deep customer connections.
💡 A Day in the Life
A typical day might involve morning strategy sessions with sales managers to review forecasts and pipeline, followed by virtual team meetings to maintain rhythm across distributed U.S. teams. Afternoons could include on-farm visits to understand customer challenges firsthand, with evenings dedicated to analyzing field insights to shape sales strategy and influence global priorities. You'll constantly balance team development with direct customer engagement while refining commercial systems.
🚀 Application Tools
🎯 Who Halter Is Looking For
- Has successfully scaled revenue and managed managers through rapid growth from post-product-market-fit to commercial scale in a B2B or ag-tech environment
- Demonstrates expertise in building scalable sales systems with rigorous forecasting methodology and commercial judgment
- Possesses a field-first leadership style with genuine comfort spending meaningful time on farms and leading from the front
- Thrives in ambiguous environments with authentic, high-expectation leadership that can inspire teams through rapid scaling
📝 Tips for Applying to Halter
Quantify your experience scaling sales teams and revenue in specific growth phases, especially post-product-market-fit to commercial scale
Highlight specific examples of building forecasting systems and commercial operating systems that delivered predictable results
Demonstrate your comfort with farm environments and customer-centric approach by mentioning relevant field experience
Show how you've led through ambiguity in previous roles, particularly during rapid scaling periods
Tailor your resume to show progression from individual contributor to managing managers, with clear metrics for team growth and revenue impact
✉️ What to Emphasize in Your Cover Letter
['Your specific experience scaling sales organizations through similar growth phases (32 to 60+ team members)', 'Examples of building and implementing commercial operating systems with accurate forecasting', 'Your approach to field-first leadership and time spent directly with customers in agricultural settings', "How you've successfully navigated ambiguity while maintaining high expectations during rapid scaling"]
Generate Cover Letter →🔍 Research Before Applying
To stand out, make sure you've researched:
- → Halter's specific technology solutions and how they differ from traditional livestock management systems
- → Current challenges in sustainable agriculture and dairy farming that Halter addresses
- → The company's growth trajectory and recent funding rounds or expansion announcements
- → Testimonials or case studies from Halter customers to understand the farmer perspective
💬 Prepare for These Interview Topics
Based on this role, you may be asked about:
⚠️ Common Mistakes to Avoid
- Focusing only on corporate sales experience without demonstrating comfort in agricultural or field environments
- Presenting generic sales leadership experience without specific examples of scaling through defined growth phases
- Emphasizing only top-down management without showing evidence of leading from the front and customer-centric approach
📅 Application Timeline
This position is open until filled. However, we recommend applying as soon as possible as roles at mission-driven organizations tend to fill quickly.
Typical hiring timeline:
Application Review
1-2 weeks
Initial Screening
Phone call or written assessment
Interviews
1-2 rounds, usually virtual
Offer
Congratulations!