Application Guide

How to Apply for Sales Director, Public Sector

at Via Transporation

🏢 About Via Transporation

Via Transportation is unique in transforming public transit through technology-first solutions, specifically focusing on making transportation more efficient, affordable, and sustainable. Working here means contributing to tangible community impact by modernizing transit systems worldwide, not just selling a product.

About This Role

This Sales Director role involves building revenue-generating relationships with public sector clients (elected officials, business leaders) and developing regional transit plans. It's impactful because you'll directly shape how communities access transportation, using data-driven strategies to champion Via's mission across your territory.

💡 A Day in the Life

A typical day involves prospecting for new public sector clients via research and outreach, analyzing market data to refine sales strategies, and leading virtual meetings with stakeholders to develop transit plans. You might also prepare for a conference presentation or collaborate with internal teams on marketing campaigns to champion Via's technology.

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Interview Prep

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🎯 Who Via Transporation Is Looking For

  • Has 10+ years in client-facing roles with proven success in public sector sales or consulting, demonstrating ability to navigate government procurement processes.
  • Excels at consultative sales, using data to build compelling narratives and acting as a thought partner to educate clients on transit planning and funding.
  • Is a strategic communicator who can represent Via at conferences, lead local marketing campaigns, and provide thought leadership in mobility.
  • Possesses strong analytical skills to research market landscapes and create business cases that demonstrate Via's value across different verticals.

📝 Tips for Applying to Via Transporation

1

Highlight specific public sector deals you've closed (e.g., with city governments, transit agencies) and quantify their impact on revenue or community outcomes.

2

Tailor your resume to show how you've used data-driven narratives in sales—mention specific metrics or case studies where analytics influenced client decisions.

3

Research Via's current public sector partnerships (e.g., with cities like Los Angeles or Berlin) and reference how your experience aligns with their expansion goals.

4

Emphasize experience with full-cycle sales in a territory, including strategy development and execution, not just lead generation.

5

Showcase thought leadership examples, such as speaking engagements or published content on mobility or public transit, to demonstrate your fit as the 'face of Via'.

✉️ What to Emphasize in Your Cover Letter

["Explain your passion for sustainable transit and how your public sector experience aligns with Via's mission to transform transportation networks.", 'Provide a brief example of a data-driven business case you built for a client, highlighting analytical skills and consultative approach.', "Mention specific ways you've acted as a thought partner in past roles, such as developing regional plans or securing funding for projects.", 'Connect your remote work experience to this role, emphasizing self-motivation and ability to build relationships virtually across diverse stakeholders.']

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🔍 Research Before Applying

To stand out, make sure you've researched:

  • → Study Via's current public sector projects and partnerships, noting specific cities or regions they serve and the outcomes achieved.
  • → Explore Via's technology platform and how it integrates with existing transit systems, focusing on efficiency and sustainability features.
  • → Research recent thought leadership from Via executives (e.g., blogs, interviews) to understand company priorities and mobility industry trends.
  • → Look into funding mechanisms for public transit in your target market (e.g., grants, public-private partnerships) to prepare for consultative discussions.

💬 Prepare for These Interview Topics

Based on this role, you may be asked about:

1 Describe a complex public sector sale you led from prospecting to close, including how you navigated stakeholder dynamics and used data.
2 How would you approach building a business case for Via's platform in a new market with unique transit challenges?
3 Discuss your experience with local marketing or thought leadership in mobility—e.g., conferences you've spoken at or campaigns you've led.
4 What strategies would you use to identify and engage prospective partners, from elected officials to private-sector leaders, in a remote setting?
5 How do you stay informed on funding mechanisms and policy changes affecting public transit, and how would you apply this to consult with clients?
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⚠️ Common Mistakes to Avoid

  • Applying with a generic sales resume that doesn't highlight public sector experience or quantifiable achievements in full-cycle sales.
  • Failing to demonstrate knowledge of Via's mission or current projects, making your application seem disconnected from the company's goals.
  • Overemphasizing product sales without showcasing consultative skills or ability to build durable, relationship-driven partnerships.

📅 Application Timeline

This position is open until filled. However, we recommend applying as soon as possible as roles at mission-driven organizations tend to fill quickly.

Typical hiring timeline:

1

Application Review

1-2 weeks

2

Initial Screening

Phone call or written assessment

3

Interviews

1-2 rounds, usually virtual

✓

Offer

Congratulations!

Ready to Apply?

Good luck with your application to Via Transporation!

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